Triple
T3282202
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Ogilvy & Mather |
E68896
|
entity |
| Predicate | hasPublication |
P80
|
FINISHED |
| Object | Ogilvy on Advertising (through its founder) |
E68896
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Ogilvy on Advertising (through its founder) | Statement: [Ogilvy & Mather, hasPublication, Ogilvy on Advertising (through its founder)]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Ogilvy on Advertising (through its founder) Context triple: [Ogilvy & Mather, hasPublication, Ogilvy on Advertising (through its founder)]
-
A.
Ogilvy & Mather
chosen
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
B.
J. Walter Thompson
J. Walter Thompson is one of the world's oldest and most influential advertising agencies, known for pioneering modern advertising practices and global brand campaigns.
-
C.
Walter Thompson
Walter Thompson is an editor known for his work on the film "Pitfall."
-
D.
Chiat/Day
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
-
E.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad859c463481909ca4be267336c290 |
completed | March 8, 2026, 2:20 p.m. |
| NER | Named-entity recognition | batch_69adb0345d448190a1f936abe7748e33 |
completed | March 8, 2026, 5:21 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b2e85528c88190b1e98c680baf3fa8 |
completed | March 12, 2026, 4:22 p.m. |
Created at: March 8, 2026, 3:10 p.m.