Triple
T3282180
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Ogilvy & Mather |
E68896
|
entity |
| Predicate | notableWork |
P4
|
FINISHED |
| Object |
American Express "Don’t Leave Home Without It" campaign
The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
|
E345179
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: American Express "Don’t Leave Home Without It" campaign | Statement: [Ogilvy & Mather, notableWork, American Express "Don’t Leave Home Without It" campaign]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: American Express "Don’t Leave Home Without It" campaign Context triple: [Ogilvy & Mather, notableWork, American Express "Don’t Leave Home Without It" campaign]
-
A.
"Look for the Union Label" advertising campaign
The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
-
B.
Apple "Think Different" campaign
The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
-
C.
Columbia Sportswear “One Tough Mother” advertising campaign
The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
-
D.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
E.
Nike "Just Do It" 30th anniversary campaign
The Nike "Just Do It" 30th anniversary campaign is a high-profile advertising initiative that reignited global debate on activism in sports by spotlighting controversial figures and themes of courage and social justice.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: American Express "Don’t Leave Home Without It" campaign Triple: [Ogilvy & Mather, notableWork, American Express "Don’t Leave Home Without It" campaign]
Generated description
The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: American Express "Don’t Leave Home Without It" campaign Target entity description: The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
-
A.
"Look for the Union Label" advertising campaign
The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
-
B.
Apple "Think Different" campaign
The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
-
C.
Columbia Sportswear “One Tough Mother” advertising campaign
The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
-
D.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
E.
Nike "Just Do It" 30th anniversary campaign
The Nike "Just Do It" 30th anniversary campaign is a high-profile advertising initiative that reignited global debate on activism in sports by spotlighting controversial figures and themes of courage and social justice.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad859c463481909ca4be267336c290 |
completed | March 8, 2026, 2:20 p.m. |
| NER | Named-entity recognition | batch_69adb0345d448190a1f936abe7748e33 |
completed | March 8, 2026, 5:21 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b2e85528c88190b1e98c680baf3fa8 |
completed | March 12, 2026, 4:22 p.m. |
| NEDg | Description generation | batch_69b2ec48bf888190a5eeac0aa2cc50c3 |
completed | March 12, 2026, 4:39 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69b2ecd134e88190933e52d7f1f5be2a |
completed | March 12, 2026, 4:41 p.m. |
Created at: March 8, 2026, 3:10 p.m.