Triple

T3282163
Position Surface form Disambiguated ID Type / Status
Subject Ogilvy & Mather E68896 entity
Predicate foundedBy P104 FINISHED
Object David Ogilvy
David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
 E345176 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: David Ogilvy | Statement: [Ogilvy & Mather, foundedBy, David Ogilvy]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: David Ogilvy
Context triple: [Ogilvy & Mather, foundedBy, David Ogilvy]
  • A. Wally Olins
    Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
  • B. Greg Burson
    Greg Burson was an American voice actor known for succeeding Mel Blanc in voicing several classic Looney Tunes characters and other animated roles in the late 20th century.
  • C. Claude C. Hopkins
    Claude C. Hopkins was a pioneering early 20th-century advertising copywriter known for introducing scientific testing and data-driven methods to modern advertising.
  • D. J. Walter Thompson
    J. Walter Thompson is one of the world's oldest and most influential advertising agencies, known for pioneering modern advertising practices and global brand campaigns.
  • E. Walter Thompson
    Walter Thompson is an editor known for his work on the film "Pitfall."
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: David Ogilvy
Triple: [Ogilvy & Mather, foundedBy, David Ogilvy]
Generated description
David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: David Ogilvy
Target entity description: David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
  • A. Wally Olins
    Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
  • B. Greg Burson
    Greg Burson was an American voice actor known for succeeding Mel Blanc in voicing several classic Looney Tunes characters and other animated roles in the late 20th century.
  • C. Claude C. Hopkins
    Claude C. Hopkins was a pioneering early 20th-century advertising copywriter known for introducing scientific testing and data-driven methods to modern advertising.
  • D. J. Walter Thompson
    J. Walter Thompson is one of the world's oldest and most influential advertising agencies, known for pioneering modern advertising practices and global brand campaigns.
  • E. Walter Thompson
    Walter Thompson is an editor known for his work on the film "Pitfall."
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ad859c463481909ca4be267336c290 completed March 8, 2026, 2:20 p.m.
NER Named-entity recognition batch_69adb0345d448190a1f936abe7748e33 completed March 8, 2026, 5:21 p.m.
NED1 Entity disambiguation (via context triple) batch_69b2e85528c88190b1e98c680baf3fa8 completed March 12, 2026, 4:22 p.m.
NEDg Description generation batch_69b2ec48bf888190a5eeac0aa2cc50c3 completed March 12, 2026, 4:39 p.m.
NED2 Entity disambiguation (via description) batch_69b2ecd134e88190933e52d7f1f5be2a completed March 12, 2026, 4:41 p.m.
Created at: March 8, 2026, 3:10 p.m.