Triple
T22975585
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Apple "Mac vs. PC" campaign |
E571307
|
entity |
| Predicate | agency |
P5602
|
FINISHED |
| Object | TBWA\Media Arts Lab |
—
|
NE NERFINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: TBWA\Media Arts Lab | Statement: [Apple "Mac vs. PC" campaign, agency, TBWA\Media Arts Lab]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: TBWA\Media Arts Lab Context triple: [Apple "Mac vs. PC" campaign, agency, TBWA\Media Arts Lab]
-
A.
TBWA Worldwide
chosen
TBWA Worldwide is a global advertising agency network known for its disruptive creative campaigns for major brands around the world.
-
B.
Wieden+Kennedy
Wieden+Kennedy is a globally renowned independent advertising agency best known for its groundbreaking creative campaigns for major brands like Nike.
-
C.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
-
D.
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network renowned for its creative campaigns and influential role in the modern advertising industry.
-
E.
BBDO
BBDO is a major global advertising agency network known for creating high-profile, award-winning campaigns for leading brands.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (2 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69e245b2c6548190a0e4c7f2f7df2d48 |
completed | April 17, 2026, 2:37 p.m. |
| NER | Named-entity recognition | batch_69f18235de508190ab9675d005870ff6 |
completed | April 29, 2026, 3:59 a.m. |
Created at: April 17, 2026, 3:48 p.m.