Triple
T22504117
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | BBH |
E556344
|
entity |
| Predicate | knownForCampaign |
P4656
|
FINISHED |
| Object | Johnnie Walker "Keep Walking" campaign |
—
|
NE NERFINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Johnnie Walker "Keep Walking" campaign | Statement: [BBH, knownForCampaign, Johnnie Walker "Keep Walking" campaign]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Johnnie Walker "Keep Walking" campaign Context triple: [BBH, knownForCampaign, Johnnie Walker "Keep Walking" campaign]
-
A.
Schweppes "Commander Whitehead" campaign
The Schweppes "Commander Whitehead" campaign was a famous mid-20th-century advertising series that personified the brand through the suave, bearded naval officer Commander Edward Whitehead, helping establish Schweppes as a sophisticated mixer and making David Ogilvy a star in the advertising world.
-
B.
The Most Interesting Man in the World advertising campaign
The Most Interesting Man in the World advertising campaign is a humorous, long-running series of beer commercials featuring a charismatic, hyperbolically accomplished older gentleman whose exaggerated exploits made the brand’s tagline “Stay thirsty, my friends” widely recognizable.
-
C.
Absolut Perfection print campaign
The Absolut Perfection print campaign is a famous installment in Absolut Vodka’s long-running, minimalist bottle-ad series, known for its clever visual wordplay and iconic status in modern advertising.
-
D.
"The Disadvantages of You" (Benson & Hedges) advertising campaign
"The Disadvantages of You" was a late-1960s Benson & Hedges cigarette advertising campaign known for its humorous, visually inventive television spots that highlighted the impractical length of the brand’s 100mm cigarettes.
-
E.
Johnnie Walker
chosen
Johnnie Walker is a globally renowned Scotch whisky brand known for its iconic striding man logo and color-labeled blends such as Red Label and Black Label.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (2 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69e11e555edc81909ca803587dafd747 |
completed | April 16, 2026, 5:37 p.m. |
| NER | Named-entity recognition | batch_69f15d5ac5808190a66f9111c350f4dc |
completed | April 29, 2026, 1:22 a.m. |
Created at: April 16, 2026, 8:50 p.m.