Triple
T22504060
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Saatchi & Saatchi |
E556343
|
entity |
| Predicate | notableCampaign |
P4656
|
FINISHED |
| Object | British Airways "Face" commercial |
—
|
NE NERFINISHED |
How this triple was built (3 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: British Airways "Face" commercial | Statement: [Saatchi & Saatchi, notableCampaign, British Airways "Face" commercial]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: British Airways "Face" commercial Context triple: [Saatchi & Saatchi, notableCampaign, British Airways "Face" commercial]
-
A.
Virgin Group airlines
Virgin Group airlines is the collection of airline brands founded and owned by Richard Branson’s Virgin Group, known for their distinctive branding and customer-focused service.
-
B.
British Airways premium economy cabin
British Airways premium economy cabin is the airline’s mid-tier long-haul class offering wider seats, extra legroom, enhanced dining, and upgraded amenities compared with standard economy.
-
C.
Virgin Atlantic Clubhouse
Virgin Atlantic Clubhouse is Virgin Atlantic’s premium airport lounge brand, known for its stylish design, à la carte dining, and exclusive amenities for Upper Class and eligible passengers.
-
D.
British Airways (Comair)
British Airways (Comair) was a South African airline operating regional and domestic flights under the British Airways brand through a franchise agreement, primarily within Southern Africa.
-
E.
Virgin Atlantic
Virgin Atlantic is a British long-haul airline known for its transatlantic flights, distinctive branding, and innovative in-flight services.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: British Airways "Face" commercial Target entity description: The British Airways "Face" commercial is a landmark 1989 television advertisement renowned for its striking visual of people forming a giant human face and its role in elevating the airline’s global brand image.
-
A.
Virgin Group airlines
Virgin Group airlines is the collection of airline brands founded and owned by Richard Branson’s Virgin Group, known for their distinctive branding and customer-focused service.
-
B.
British Airways premium economy cabin
British Airways premium economy cabin is the airline’s mid-tier long-haul class offering wider seats, extra legroom, enhanced dining, and upgraded amenities compared with standard economy.
-
C.
Virgin Atlantic Clubhouse
Virgin Atlantic Clubhouse is Virgin Atlantic’s premium airport lounge brand, known for its stylish design, à la carte dining, and exclusive amenities for Upper Class and eligible passengers.
-
D.
British Airways (Comair)
British Airways (Comair) was a South African airline operating regional and domestic flights under the British Airways brand through a franchise agreement, primarily within Southern Africa.
-
E.
Virgin Atlantic
Virgin Atlantic is a British long-haul airline known for its transatlantic flights, distinctive branding, and innovative in-flight services.
- F. None of above. chosen
Provenance (2 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69e11e555edc81909ca803587dafd747 |
completed | April 16, 2026, 5:37 p.m. |
| NER | Named-entity recognition | batch_69f15d5ac5808190a66f9111c350f4dc |
completed | April 29, 2026, 1:22 a.m. |
Created at: April 16, 2026, 8:50 p.m.