Triple

T22504059
Position Surface form Disambiguated ID Type / Status
Subject Saatchi & Saatchi E556343 entity
Predicate notableCampaign P4656 FINISHED
Object Procter & Gamble "Thank You, Mom" Olympic campaign NE NERFINISHED

How this triple was built (3 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Procter & Gamble "Thank You, Mom" Olympic campaign | Statement: [Saatchi & Saatchi, notableCampaign, Procter & Gamble "Thank You, Mom" Olympic campaign]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Procter & Gamble "Thank You, Mom" Olympic campaign
Context triple: [Saatchi & Saatchi, notableCampaign, Procter & Gamble "Thank You, Mom" Olympic campaign]
  • A. Coca-Cola “Polar Bears” commercials
    The Coca-Cola “Polar Bears” commercials are a long-running series of animated holiday ads featuring endearing polar bear characters that have become iconic symbols of the brand’s festive marketing.
  • B. Nike "Just Do It" 30th anniversary campaign
    The Nike "Just Do It" 30th anniversary campaign is a high-profile advertising initiative that reignited global debate on activism in sports by spotlighting controversial figures and themes of courage and social justice.
  • C. "Nobody Doesn’t Like Sara Lee" advertising campaign
    "Nobody Doesn’t Like Sara Lee" was a long-running, widely recognized American advertising campaign for Sara Lee baked goods, best known for its catchy, rhyming jingle that became a pop-culture slogan.
  • D. Columbia Sportswear “One Tough Mother” advertising campaign
    The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
  • E. “Pepsi Challenge” marketing campaign
    The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: Procter & Gamble "Thank You, Mom" Olympic campaign
Target entity description: The Procter & Gamble "Thank You, Mom" Olympic campaign is a globally acclaimed, emotionally driven advertising initiative that honors mothers’ behind-the-scenes support of athletes, positioning P&G as a champion of everyday caregiving.
  • A. Coca-Cola “Polar Bears” commercials
    The Coca-Cola “Polar Bears” commercials are a long-running series of animated holiday ads featuring endearing polar bear characters that have become iconic symbols of the brand’s festive marketing.
  • B. Nike "Just Do It" 30th anniversary campaign
    The Nike "Just Do It" 30th anniversary campaign is a high-profile advertising initiative that reignited global debate on activism in sports by spotlighting controversial figures and themes of courage and social justice.
  • C. "Nobody Doesn’t Like Sara Lee" advertising campaign
    "Nobody Doesn’t Like Sara Lee" was a long-running, widely recognized American advertising campaign for Sara Lee baked goods, best known for its catchy, rhyming jingle that became a pop-culture slogan.
  • D. Columbia Sportswear “One Tough Mother” advertising campaign
    The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
  • E. “Pepsi Challenge” marketing campaign
    The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
  • F. None of above. chosen

Provenance (2 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69e11e555edc81909ca803587dafd747 completed April 16, 2026, 5:37 p.m.
NER Named-entity recognition batch_69f15d5ac5808190a66f9111c350f4dc completed April 29, 2026, 1:22 a.m.
Created at: April 16, 2026, 8:50 p.m.