Triple
T22504058
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Saatchi & Saatchi |
E556343
|
entity |
| Predicate | notableCampaign |
P4656
|
FINISHED |
| Object | T-Mobile "Life's for Sharing" campaign |
—
|
NE NERFINISHED |
How this triple was built (3 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: T-Mobile "Life's for Sharing" campaign | Statement: [Saatchi & Saatchi, notableCampaign, T-Mobile "Life's for Sharing" campaign]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: T-Mobile "Life's for Sharing" campaign Context triple: [Saatchi & Saatchi, notableCampaign, T-Mobile "Life's for Sharing" campaign]
-
A.
Apple "Think Different" campaign
The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
-
B.
British Telecom advertising campaign
The British Telecom advertising campaign was a hugely popular UK television ad series in the 1980s and early 1990s, best known for its humorous and heartwarming commercials featuring Maureen Lipman as the character "Beattie."
-
C.
American Express "Don’t Leave Home Without It" campaign
The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
-
D.
iPod "Silhouettes" campaign
The iPod "Silhouettes" campaign was a landmark Apple advertising series featuring brightly colored backgrounds and dancing black silhouettes with white iPods and earbuds, which became an iconic symbol of early 2000s pop culture and helped define the iPod brand.
-
E.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: T-Mobile "Life's for Sharing" campaign Target entity description: The T-Mobile "Life's for Sharing" campaign is a high-profile advertising initiative known for its large-scale, participatory stunts—such as flash mobs—that highlight the joy of sharing experiences through mobile communication.
-
A.
Apple "Think Different" campaign
The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
-
B.
British Telecom advertising campaign
The British Telecom advertising campaign was a hugely popular UK television ad series in the 1980s and early 1990s, best known for its humorous and heartwarming commercials featuring Maureen Lipman as the character "Beattie."
-
C.
American Express "Don’t Leave Home Without It" campaign
The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
-
D.
iPod "Silhouettes" campaign
The iPod "Silhouettes" campaign was a landmark Apple advertising series featuring brightly colored backgrounds and dancing black silhouettes with white iPods and earbuds, which became an iconic symbol of early 2000s pop culture and helped define the iPod brand.
-
E.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
- F. None of above. chosen
Provenance (2 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69e11e555edc81909ca803587dafd747 |
completed | April 16, 2026, 5:37 p.m. |
| NER | Named-entity recognition | batch_69f15d5ac5808190a66f9111c350f4dc |
completed | April 29, 2026, 1:22 a.m. |
Created at: April 16, 2026, 8:50 p.m.