Triple

T22504058
Position Surface form Disambiguated ID Type / Status
Subject Saatchi & Saatchi E556343 entity
Predicate notableCampaign P4656 FINISHED
Object T-Mobile "Life's for Sharing" campaign NE NERFINISHED

How this triple was built (3 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: T-Mobile "Life's for Sharing" campaign | Statement: [Saatchi & Saatchi, notableCampaign, T-Mobile "Life's for Sharing" campaign]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: T-Mobile "Life's for Sharing" campaign
Context triple: [Saatchi & Saatchi, notableCampaign, T-Mobile "Life's for Sharing" campaign]
  • A. Apple "Think Different" campaign
    The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
  • B. British Telecom advertising campaign
    The British Telecom advertising campaign was a hugely popular UK television ad series in the 1980s and early 1990s, best known for its humorous and heartwarming commercials featuring Maureen Lipman as the character "Beattie."
  • C. American Express "Don’t Leave Home Without It" campaign
    The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
  • D. iPod "Silhouettes" campaign
    The iPod "Silhouettes" campaign was a landmark Apple advertising series featuring brightly colored backgrounds and dancing black silhouettes with white iPods and earbuds, which became an iconic symbol of early 2000s pop culture and helped define the iPod brand.
  • E. Got Milk? advertising campaign
    The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: T-Mobile "Life's for Sharing" campaign
Target entity description: The T-Mobile "Life's for Sharing" campaign is a high-profile advertising initiative known for its large-scale, participatory stunts—such as flash mobs—that highlight the joy of sharing experiences through mobile communication.
  • A. Apple "Think Different" campaign
    The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
  • B. British Telecom advertising campaign
    The British Telecom advertising campaign was a hugely popular UK television ad series in the 1980s and early 1990s, best known for its humorous and heartwarming commercials featuring Maureen Lipman as the character "Beattie."
  • C. American Express "Don’t Leave Home Without It" campaign
    The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
  • D. iPod "Silhouettes" campaign
    The iPod "Silhouettes" campaign was a landmark Apple advertising series featuring brightly colored backgrounds and dancing black silhouettes with white iPods and earbuds, which became an iconic symbol of early 2000s pop culture and helped define the iPod brand.
  • E. Got Milk? advertising campaign
    The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
  • F. None of above. chosen

Provenance (2 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69e11e555edc81909ca803587dafd747 completed April 16, 2026, 5:37 p.m.
NER Named-entity recognition batch_69f15d5ac5808190a66f9111c350f4dc completed April 29, 2026, 1:22 a.m.
Created at: April 16, 2026, 8:50 p.m.