Triple
T16854476
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Amazon Ads |
E409750
|
entity |
| Predicate | offersProduct |
P10882
|
FINISHED |
| Object |
Sponsored Display
Sponsored Display is an Amazon Ads self-service advertising solution that lets advertisers run targeted display campaigns to reach relevant audiences both on and off Amazon.
|
E1236296
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Sponsored Display | Statement: [Amazon Ads, offersProduct, Sponsored Display]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Sponsored Display Context triple: [Amazon Ads, offersProduct, Sponsored Display]
-
A.
Snap Ads
Snap Ads are Snapchat’s full-screen, vertical video advertisements designed to appear between user-generated and Discover content, often enhanced with interactive elements like swipe-ups, AR lenses, and filters.
-
B.
Rank Screen Advertising
Rank Screen Advertising was the cinema advertising division of the British entertainment conglomerate the Rank Organisation, responsible for creating and distributing on-screen advertisements in movie theaters.
-
C.
Advertigo
Advertigo was an online advertising company co-founded by Swedish entrepreneur Daniel Ek before he went on to create Spotify.
-
D.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
E.
Unified Ad Marketplace
Unified Ad Marketplace is Amazon Publisher Services’ header bidding solution that helps publishers maximize advertising revenue by connecting them to multiple demand sources through a unified auction.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Sponsored Display Triple: [Amazon Ads, offersProduct, Sponsored Display]
Generated description
Sponsored Display is an Amazon Ads self-service advertising solution that lets advertisers run targeted display campaigns to reach relevant audiences both on and off Amazon.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Sponsored Display Target entity description: Sponsored Display is an Amazon Ads self-service advertising solution that lets advertisers run targeted display campaigns to reach relevant audiences both on and off Amazon.
-
A.
Snap Ads
Snap Ads are Snapchat’s full-screen, vertical video advertisements designed to appear between user-generated and Discover content, often enhanced with interactive elements like swipe-ups, AR lenses, and filters.
-
B.
Rank Screen Advertising
Rank Screen Advertising was the cinema advertising division of the British entertainment conglomerate the Rank Organisation, responsible for creating and distributing on-screen advertisements in movie theaters.
-
C.
Advertigo
Advertigo was an online advertising company co-founded by Swedish entrepreneur Daniel Ek before he went on to create Spotify.
-
D.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
E.
Unified Ad Marketplace
Unified Ad Marketplace is Amazon Publisher Services’ header bidding solution that helps publishers maximize advertising revenue by connecting them to multiple demand sources through a unified auction.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
| NEDg | Description generation | batch_6a00bb9b2b1881908f9f5c3dd1a2d500 |
completed | May 10, 2026, 5:08 p.m. |
| NED2 | Entity disambiguation (via description) | batch_6a00bc3a4b888190bd190b9330e2777d |
completed | May 10, 2026, 5:11 p.m. |
Created at: April 10, 2026, 5:24 a.m.