Triple
T16169613
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | McCann Erickson |
E392398
|
entity |
| Predicate | hasDivision |
P35
|
FINISHED |
| Object |
McCann Digital
McCann Digital is the digital marketing and advertising arm of global agency network McCann Erickson, specializing in online and interactive brand communications.
|
E392398
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: McCann Digital | Statement: [McCann Erickson, hasDivision, McCann Digital]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: McCann Digital Context triple: [McCann Erickson, hasDivision, McCann Digital]
-
A.
Mindshare
Mindshare is a global media and marketing services agency known for planning and buying advertising across multiple channels for major brands.
-
B.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
C.
McCann Erickson
McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
-
D.
Publicis Sapient
Publicis Sapient is a global digital business transformation and consulting firm that combines strategy, experience design, and technology to help organizations modernize and grow.
-
E.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: McCann Digital Triple: [McCann Erickson, hasDivision, McCann Digital]
Generated description
McCann Digital is the digital marketing and advertising arm of global agency network McCann Erickson, specializing in online and interactive brand communications.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: McCann Digital Target entity description: McCann Digital is the digital marketing and advertising arm of global agency network McCann Erickson, specializing in online and interactive brand communications.
-
A.
Mindshare
Mindshare is a global media and marketing services agency known for planning and buying advertising across multiple channels for major brands.
-
B.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
-
C.
McCann Erickson
chosen
McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
-
D.
Publicis Sapient
Publicis Sapient is a global digital business transformation and consulting firm that combines strategy, experience design, and technology to help organizations modernize and grow.
-
E.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
- F. None of above.
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d87f1d32208190942e4e499a80c18c |
completed | April 10, 2026, 4:39 a.m. |
| NER | Named-entity recognition | batch_69e21eb5e6d881908749683091afa90c |
completed | April 17, 2026, 11:51 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69fff7bb6aac8190a33607abfe9a32d0 |
completed | May 10, 2026, 3:12 a.m. |
| NEDg | Description generation | batch_69fff9bb09c48190881c0f70bae0aec8 |
completed | May 10, 2026, 3:21 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69fffa5186b88190971d3c5061503541 |
completed | May 10, 2026, 3:24 a.m. |
Created at: April 10, 2026, 5:02 a.m.