Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Company
|
| gptkbp:hasAwards |
Best_Digital_Marketing_Agency
|
| gptkbp:hasCompetitors |
gptkb:Thomson_Local
gptkb:Facebook_Business gptkb:Yelp gptkb:Google_My_Business |
| gptkbp:hasEmployees |
Approximately 1,000
|
| gptkbp:hasFacility |
1966
|
| gptkbp:hasHistoricalSignificance |
gptkb:Reading,_England
|
| gptkbp:hasHistory |
Invested in technology upgrades
Enhanced customer support services Expanded service offerings in 2022 Collaborated with local businesses for promotions Developed mobile applications for services Engaged in community initiatives and sponsorships Expanded into digital marketing in the 2000s Faced competition from online platforms Focused on data analytics for marketing strategies Implemented new marketing strategies in 2020s Increased focus on mobile advertising Launched new branding campaign in 2021 Participated in industry conferences and events Reduced print directory distribution Started as a directory service Transitioned to online services in the 2010s Adapted to changing consumer behaviors in marketing. Increased customer base through digital transformation Acquired_by_Hibu_in_2012 Launched_Yell.com_in_1996 Merged_with_Hibu_in_2012 Rebranded_from_Yellow_Pages_in_2012 |
| gptkbp:hasPartnershipsWith |
gptkb:Microsoft
gptkb:Google gptkb:Yahoo Bing |
| gptkbp:hasResidence |
£200 million (approx.)
|
| gptkbp:hasService |
Search engine optimization
Content marketing Pay-per-click advertising Social media marketing Local business listings Website design and development |
| gptkbp:hasSubsidiary |
gptkb:Yell_Group
|
| gptkbp:hasWebsite |
www.yell.com
|
| https://www.w3.org/2000/01/rdf-schema#label |
Yell Limited
|
| gptkbp:isOftenAccompaniedBy |
gptkb:Hibu_plc
|
| gptkbp:isPartOf |
gptkb:Hibu_Group
|
| gptkbp:offers |
Online advertising solutions
|
| gptkbp:operatesIn |
gptkb:United_Kingdom
|
| gptkbp:provides |
Digital_marketing_services
|
| gptkbp:wasPartOf |
Yellow Pages
|