Yanjing Beer Group

GPTKB entity

Statements (56)
Predicate Object
gptkbp:instance_of gptkb:Company
gptkbp:accessories local and international suppliers
gptkbp:acquisition Beijing Yanjing Brewery in 1993
gptkbp:advertising targeting young adults
gptkbp:benefits comprehensive health plans
gptkbp:brand strong among consumers
reflects Chinese culture
gptkbp:brand_ambassadors local celebrities
gptkbp:brand_recognition high in China
gptkbp:ceo gptkb:Wang_Jianping
gptkbp:certification gptkb:ISO_9001
gptkbp:collaboration with local farmers for ingredients
gptkbp:community_engagement local festivals and events
gptkbp:community_support charitable donations
gptkbp:cultural_impact significant in Chinese beer market
gptkbp:customer_base diverse demographics
gptkbp:distribution_channels retail and online sales
gptkbp:distributor nationwide in China
gptkbp:economic_impact into Southeast Asia
gptkbp:employees over 10,000
gptkbp:export_markets over 30 countries
gptkbp:financial_performance consistent growth over the years
gptkbp:financial_support for local communities
gptkbp:founded gptkb:1980
gptkbp:headquarters gptkb:Beijing,_China
https://www.w3.org/2000/01/rdf-schema#label Yanjing Beer Group
gptkbp:industry gptkb:beer
gptkbp:innovation seasonal and limited edition beers
gptkbp:investment in technology upgrades
gptkbp:market to understand consumer preferences
gptkbp:market_position one of the top beer brands in China
gptkbp:market_share approximately 20% in China
gptkbp:marketing_strategy focus on digital marketing
gptkbp:notable_products gptkb:Yanjing_Beer
gptkbp:packaging eco-friendly materials
gptkbp:parent_company Beijing Yanjing Brewery Group Company Limited
gptkbp:partnership with international breweries
gptkbp:partnerships with local restaurants and bars
gptkbp:product_line includes lagers and ales
gptkbp:product_quality highly rated by consumers
strict standards in production
gptkbp:production_volume over 10 million hectoliters per year
gptkbp:products gptkb:beer
gptkbp:research_and_development focus on new beer flavors
gptkbp:revenue over 1 billion USD
gptkbp:slogan The Beer of Beijing
gptkbp:social_media_presence active on Weibo and We Chat
gptkbp:sponsorship music festivals in China
various sports events in China
gptkbp:subsidiary Yanjing Beer (Hong Kong) Limited
gptkbp:supply_chain efficient logistics network
gptkbp:sustainability_initiatives water conservation programs
gptkbp:training ongoing skill development programs
gptkbp:website http://www.yanjingbeer.com
gptkbp:bfsParent gptkb:Beijing_Yanjing_Brewery
gptkbp:bfsLayer 7