Volkswagen's ' The Fun Theory'
GPTKB entity
Statements (67)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:adapted_into |
different cultures
|
| gptkbp:aims_to |
encourage positive behavior
reduce littering increase exercise |
| gptkbp:collaborated_with |
local governments
non-profit organizations |
| gptkbp:created_by |
gptkb:2009
|
| gptkbp:encourages |
community engagement
|
| gptkbp:features |
user-generated content
interactive experiments |
| gptkbp:focuses_on |
behavioral change
|
| gptkbp:has_influenced |
public perception of Volkswagen
|
| gptkbp:has_produced |
public interest
|
| gptkbp:has_won |
advertising awards
|
| https://www.w3.org/2000/01/rdf-schema#label |
Volkswagen's ' The Fun Theory'
|
| gptkbp:includes |
fun recycling bins
piano stairs speed camera lottery |
| gptkbp:is_analyzed_in |
business analysts
marketing studies |
| gptkbp:is_associated_with |
Volkswagen brand values
|
| gptkbp:is_celebrated_in |
advertising circles
|
| gptkbp:is_challenged_by |
critics
|
| gptkbp:is_critiqued_by |
effectiveness
|
| gptkbp:is_discussed_in |
academic papers
|
| gptkbp:is_documented_in |
gptkb:media_coverage
case studies advertising archives |
| gptkbp:is_evaluated_by |
consumer surveys
behavioral scientists marketing experts |
| gptkbp:is_explored_in |
marketing literature
marketing conferences |
| gptkbp:is_featured_in |
gptkb:documentaries
|
| gptkbp:is_implemented_in |
various cities
|
| gptkbp:is_influenced_by |
gptkb:psychology
|
| gptkbp:is_inspired_by |
the concept of fun
|
| gptkbp:is_integrated_with |
Volkswagen's brand messaging
|
| gptkbp:is_known_for |
creative advertising
|
| gptkbp:is_linked_to |
Volkswagen's corporate identity
|
| gptkbp:is_part_of |
Volkswagen's marketing strategy
Volkswagen's social responsibility initiatives |
| gptkbp:is_promoted_by |
influencers
|
| gptkbp:is_promoted_through |
events
digital marketing partnerships viral marketing advertising channels social campaigns |
| gptkbp:is_recognized_by |
advertising agencies
|
| gptkbp:is_reflected_in |
Volkswagen's advertising campaigns
Volkswagen's community initiatives |
| gptkbp:is_supported_by |
case studies
data analytics community feedback public relations efforts research on motivation |
| gptkbp:is_tested_for |
pilot programs
|
| gptkbp:is_utilized_in |
public spaces
|
| gptkbp:launched |
gptkb:Volkswagen
|
| gptkbp:promotes |
sustainability
|
| gptkbp:targets |
urban environments
|
| gptkbp:uses |
gptkb:humor
|
| gptkbp:utilizes |
social media
|
| gptkbp:bfsParent |
gptkb:Alex_Bogusky
|
| gptkbp:bfsLayer |
6
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