|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:advertising
|
gptkb:significant
integrated
|
|
gptkbp:advertising_metrics
|
analyzed
|
|
gptkbp:art_style
|
vibrant colors
|
|
gptkbp:awards
|
nominated
|
|
gptkbp:brand
|
increased
enhanced
refreshed
premium juice brand
juice as a lifestyle choice
|
|
gptkbp:budget
|
gptkb:significant
|
|
gptkbp:campaign_evaluation
|
positive results
|
|
gptkbp:campaign_goals
|
increase market share
|
|
gptkbp:campaigns
|
several months
|
|
gptkbp:collaboration
|
gptkb:celebrities
|
|
gptkbp:community_engagement
|
high
|
|
gptkbp:consumer_response
|
positive
|
|
gptkbp:content
|
produced
|
|
gptkbp:creator
|
gptkb:Tropicana
|
|
gptkbp:cultural_impact
|
promoted healthy lifestyle
|
|
gptkbp:demographics
|
diverse
|
|
gptkbp:events
|
distributed
juice tasting events
|
|
gptkbp:feedback
|
gathered from consumers
|
|
gptkbp:has_partnerships_with
|
increased
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Tropicana's “ Juice is the New Black”
|
|
gptkbp:influence
|
utilized
|
|
gptkbp:launch_date
|
gptkb:2015
|
|
gptkbp:market
|
conducted
|
|
gptkbp:marketing_strategy
|
lifestyle branding
|
|
gptkbp:media_coverage
|
extensive
|
|
gptkbp:medium
|
gptkb:television
|
|
gptkbp:message
|
embracing juice as a trendy beverage
|
|
gptkbp:notable_production
|
gptkb:advertising
|
|
gptkbp:partnerships
|
food bloggers
|
|
gptkbp:print_ads
|
created
|
|
gptkbp:promotions
|
implemented
|
|
gptkbp:related_products
|
Tropicana juice
|
|
gptkbp:sales
|
gptkb:digital_media
|
|
gptkbp:slogan
|
“ Juice is the New Black”
|
|
gptkbp:success_rate
|
increased sales
|
|
gptkbp:target_audience
|
young adults
|
|
gptkbp:theme
|
juice consumption
|
|
gptkbp:trends
|
followed
|
|
gptkbp:user_engagement
|
high levels
raised
|
|
gptkbp:bfsParent
|
gptkb:Tropicana_North_America
|
|
gptkbp:bfsLayer
|
6
|