Statements (60)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:political_theory
|
| gptkbp:aims_to |
a positive impact on society
promote positive behavior change |
| gptkbp:aims_to_improve |
community involvement
car emissions |
| gptkbp:campaigns |
utilizes social media
engages the public aims to raise awareness aims to inspire others aims to create lasting change aims to change perceptions aims to promote well-being |
| gptkbp:concept |
challenges the status quo
blends fun with responsibility encourages playful interactions |
| gptkbp:developed_by |
gptkb:Volkswagen
|
| gptkbp:encourages |
environmentally friendly behavior
rethink their habits |
| gptkbp:example |
gptkb:economic_analysis
corporate social responsibility |
| gptkbp:features |
the Bottle Bank Arcade
the Piano Staircase the Speed Camera Lottery |
| gptkbp:has_a_focus_on |
urban environments
|
| gptkbp:has_a_website |
fun-theory.com
|
| gptkbp:has_inspired |
other companies
similar initiatives worldwide |
| gptkbp:has_received |
positive feedback from participants
|
| https://www.w3.org/2000/01/rdf-schema#label |
The Volkswagen Fun Theory
|
| gptkbp:includes |
various experiments
|
| gptkbp:initiatives |
promotes creativity
challenges traditional norms |
| gptkbp:is_associated_with |
sustainability initiatives
|
| gptkbp:is_based_on |
the idea of fun
|
| gptkbp:is_designed_to |
make everyday activities enjoyable
|
| gptkbp:is_discussed_in |
gptkb:academic_journals
|
| gptkbp:is_featured_in |
gptkb:documentaries
various media outlets |
| gptkbp:is_implemented_in |
multiple cities
public spaces |
| gptkbp:is_known_for |
its creative approach
|
| gptkbp:is_linked_to |
Volkswagen's brand image
|
| gptkbp:is_part_of |
Volkswagen's marketing strategy
Volkswagen's innovation strategy |
| gptkbp:is_recognized_by |
various awards
its innovative ideas |
| gptkbp:is_studied_in |
behavioral scientists
|
| gptkbp:launched_in |
gptkb:2009
|
| gptkbp:project |
encourages environmental stewardship
encourages collaboration aims to engage citizens. aims to enhance public spaces aims to foster community spirit seeks to engage youth seeks to improve quality of life |
| gptkbp:promotes |
public transportation usage
|
| gptkbp:uses |
fun and engaging methods
|
| gptkbp:utilizes |
gamification techniques
|
| gptkbp:bfsParent |
gptkb:Crispin_Porter_+_Bogusky
|
| gptkbp:bfsLayer |
5
|