The New Rules of Marketing and PR, 5th Edition
GPTKB entity
Statements (43)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Book
|
| gptkbp:author |
gptkb:David_Meerman_Scott
|
| gptkbp:focus |
Public relations
Content marketing Social media marketing Digital_marketing |
| gptkbp:format |
Print
eBook |
| gptkbp:genre |
Business
|
| gptkbp:hasVersion |
5th_Edition
|
| https://www.w3.org/2000/01/rdf-schema#label |
The New Rules of Marketing and PR, 5th Edition
|
| gptkbp:ISBN |
978-1119341161
|
| gptkbp:keyIssues |
Social proof
Analytics Branding Community building Market research Networking Storytelling Customer feedback Email marketing Influencer marketing Video marketing Webinars Podcasts Brand loyalty SEO Customer engagement User-generated content Lead generation Crisis communication Conversion rate optimization Return on investment (ROI) Sales funnel Inbound marketing Mobile_marketing |
| gptkbp:language |
English
|
| gptkbp:pageCount |
368
|
| gptkbp:publisher |
Wiley
|
| gptkbp:releaseYear |
2017
|
| gptkbp:targetAudience |
Students
Marketing professionals Business owners |