The New Rules of Marketing and PR
GPTKB entity
Statements (61)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
book
|
| gptkbp:author |
gptkb:David_Meerman_Scott
|
| gptkbp:hasVersion |
3rd Edition
|
| https://www.w3.org/2000/01/rdf-schema#label |
The New Rules of Marketing and PR
|
| gptkbp:ISBN |
978-0470048892
|
| gptkbp:keyIssues |
Community Building
Market Research Media Relations Performance Metrics Public Speaking Analytics Branding Business Development Marketing Automation Networking Partnerships Return on Investment (ROI) Value Proposition Affiliate Marketing Content Marketing Email Marketing Event Marketing Online Advertising Webinars Customer Feedback Retargeting SEO Brand Awareness Brand Loyalty Customer Engagement Lead Generation Networking Events Thought Leadership Content Strategy Customer Retention Market Segmentation Sales Strategy Target Audience Competitive Analysis Customer Journey Social Proof Publicity Crisis Communication Video Marketing Mobile Marketing Customer Personas Digital_Marketing Influencer_Marketing Social_Media_Marketing Brand_Positioning User-Generated_Content Sales_Enablement Inbound_Marketing Sales_Funnel |
| gptkbp:language |
English
|
| gptkbp:pageCount |
288
|
| gptkbp:publisher |
Wiley
|
| gptkbp:releaseYear |
2007
|
| gptkbp:subject |
Marketing
Public Relations |
| gptkbp:website |
www.davidmeermanscott.com
|