Statements (56)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
brand
|
| gptkbp:availableIn |
gptkb:Tesco_stores
online shopping |
| gptkbp:category |
grocery products
|
| gptkbp:competesWith |
gptkb:Lidl
gptkb:Aldi gptkb:Sainsbury's_Basics ASDA_Smart_Price |
| gptkbp:focusesOn |
value pricing
|
| gptkbp:hasAwards |
nan
|
| gptkbp:hasCompetitors |
own-brand products
|
| gptkbp:hasContribution |
increased during economic downturns
|
| gptkbp:hasProductLine |
Everyday_Value_drinks
Everyday_Value_food Everyday_Value_pet_food Everyday_Value_toiletries |
| https://www.w3.org/2000/01/rdf-schema#label |
Tesco's Everyday Value
|
| gptkbp:includes |
cleaning products
snacks frozen foods canned goods personal care items |
| gptkbp:isAssociatedWith |
value for money
budget shopping affordable living |
| gptkbp:isAvailableIn |
various sizes
|
| gptkbp:isConsidered |
a budget brand
a value brand an essential brand |
| gptkbp:isEvaluatedBy |
customer reviews
price comparisons product quality assessments |
| gptkbp:isKnownFor |
low prices
basic packaging |
| gptkbp:isPartOf |
gptkb:Tesco's_private_label_products
gptkb:Tesco's_value_range |
| gptkbp:isPopularIn |
gptkb:United_Kingdom
|
| gptkbp:isPromotedThrough |
online marketing
flyers in-store advertising |
| gptkbp:isRecognizedBy |
consumer trust
industry awards |
| gptkbp:isSupportedBy |
customer loyalty programs
promotional discounts Tesco's_marketing_campaigns |
| gptkbp:isTargetedAt |
families
students single households |
| gptkbp:launched |
2010
|
| gptkbp:owner |
gptkb:Tesco_PLC
|
| gptkbp:packaging |
green
|
| gptkbp:priceRange |
food and household items
|
| gptkbp:promotes |
quality
affordability |
| gptkbp:replacedBy |
gptkb:Tesco_Everyday_Value
|
| gptkbp:targetMarket |
budget-conscious consumers
|