Statements (97)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:adapted_into |
different markets
|
| gptkbp:advertising |
gptkb:radio_station
outdoor online video long-lasting impact integrated social media campaigns |
| gptkbp:aims_to |
connect emotionally with consumers
|
| gptkbp:art_style |
vibrant and colorful
|
| gptkbp:associated_with |
Coca-Cola products
Coca-Cola's brand identity Coca-Cola's heritage |
| gptkbp:awards |
won multiple awards
|
| gptkbp:brand |
gptkb:Coca-Cola
increased brand loyalty happiness and togetherness |
| gptkbp:brand_recognition |
enhanced brand recognition
|
| gptkbp:budget |
gptkb:significant
|
| gptkbp:campaigns |
ongoing since 2016
|
| gptkbp:collaborated_with |
gptkb:musicians
|
| gptkbp:collaborations |
various artists
|
| gptkbp:community_engagement |
high
|
| gptkbp:consumer_response |
positive
|
| gptkbp:cultural_impact |
gptkb:significant
|
| gptkbp:cultural_references |
featured in pop culture
|
| gptkbp:cultural_significance |
culturally significant campaign
|
| gptkbp:demographics |
millennials
|
| gptkbp:emphasizes |
sharing moments
|
| gptkbp:events |
Coca-Cola sponsored events
|
| gptkbp:featured_in |
Coca-Cola commercials
|
| gptkbp:features |
gptkb:music
diverse cultures lifestyle imagery |
| gptkbp:focus |
emotional connection
|
| gptkbp:has |
multiple languages
global reach |
| https://www.w3.org/2000/01/rdf-schema#label |
Taste the Feeling Campaign
|
| gptkbp:includes |
social media engagement
celebrity endorsements short films |
| gptkbp:influence |
utilized influencer marketing
|
| gptkbp:influenced_by |
previous Coca-Cola campaigns
|
| gptkbp:influenced_marketing_trends |
emotional marketing
|
| gptkbp:inspired_by |
consumer experiences
|
| gptkbp:instruments |
original song
licensed songs |
| gptkbp:is_a_key_component_of |
sharing moments
|
| gptkbp:is_analyzed_in |
marketing journals
|
| gptkbp:is_associated_with |
happiness
refreshment |
| gptkbp:is_collaborative_with |
cross-promotions
|
| gptkbp:is_critiqued_by |
advertising reviews
|
| gptkbp:is_documented_in |
case studies
|
| gptkbp:is_evaluated_by |
consumer feedback
ROI analysis |
| gptkbp:is_influenced_by |
cultural trends
|
| gptkbp:is_known_for |
iconic visuals
|
| gptkbp:is_part_of |
Coca-Cola marketing strategy
Coca-Cola's brand identity |
| gptkbp:is_promoted_through |
events
sponsorships |
| gptkbp:is_reflected_in |
brand loyalty
advertising effectiveness brand perception consumer engagement market share social media metrics advertising awards Coca-Cola's sales |
| gptkbp:is_supported_by |
gptkb:market_research
advertising agencies |
| gptkbp:key_visuals |
celebrations
Coca-Cola bottles happy people |
| gptkbp:launch_date |
gptkb:2016
|
| gptkbp:launched |
gptkb:Coca-Cola
|
| gptkbp:marketing_strategy |
emotional storytelling
|
| gptkbp:media |
gptkb:television
gptkb:print digital |
| gptkbp:notable_collaborations |
musicians and bands
|
| gptkbp:notable_production |
gptkb:Mc_Cann_Worldgroup
|
| gptkbp:notable_products |
First ad featuring the campaign
The ad featuring a couple sharing a Coke The ad featuring various moments of joy |
| gptkbp:partnerships |
various influencers
|
| gptkbp:promotes |
Coca-Cola brand
|
| gptkbp:reach |
worldwide
|
| gptkbp:replaced_by |
gptkb:Open_Happiness_Campaign
|
| gptkbp:slogan |
gptkb:Taste_the_Feeling
|
| gptkbp:sponsorship |
music festivals
|
| gptkbp:successor |
gptkb:Open_Happiness_Campaign
|
| gptkbp:target_audience |
young adults
|
| gptkbp:user_engagement |
high levels of engagement
|
| gptkbp:utilizes |
user-generated content
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|