Statements (63)
Predicate | Object |
---|---|
gptkbp:instanceOf |
gptkb:Streaming_service
|
gptkbp:allows |
real-time product demonstrations
|
gptkbp:associated_with |
live entertainment
|
gptkbp:competesWith |
Douyin Live
|
gptkbp:enables |
live commerce
|
gptkbp:famousFor |
young shoppers
|
gptkbp:features |
celebrity hosts
interactive shopping |
gptkbp:has |
partnerships with brands
various categories of products live broadcast capabilities |
https://www.w3.org/2000/01/rdf-schema#label |
TaoBao Live
|
gptkbp:includes |
chat features
|
gptkbp:influenced |
social media trends
consumer behavior trends |
gptkbp:integratesWith |
gptkb:TaoBao_marketplace
|
gptkbp:is_a |
platform for small businesses
source of entertainment channel for customer service medium for storytelling in marketing platform for brand promotion platform for brand storytelling platform for community building platform for creative marketing strategies platform for engaging with customers platform for experiential marketing platform for live auctions source of income for content creators tool for driving traffic to e-commerce sites tool for enhancing customer experience tool for increasing brand visibility tool for market research venue for influencer collaborations venue for product demonstrations |
gptkbp:is_accessible_by |
mobile app
|
gptkbp:is_available_in |
gptkb:Mandarin_Chinese
|
gptkbp:is_characterized_by |
real-time feedback
|
gptkbp:is_integrated_with |
payment systems
|
gptkbp:is_known_for |
its vibrant community
high conversion rates its interactive features high engagement rates its dynamic content |
gptkbp:is_part_of |
digital marketing strategies
e-commerce_ecosystem_in_China |
gptkbp:is_supported_by |
Alibaba's technology
|
gptkbp:is_used_in |
product launches
build brand loyalty showcase new products create buzz around products merchants to increase sales |
gptkbp:knownFor |
flash sales
|
gptkbp:launched |
2016
|
gptkbp:offers |
user-generated content
influencer marketing discounts during live streams |
gptkbp:operatedBy |
gptkb:Alibaba_Group
|
gptkbp:partOf |
TaoBao
|
gptkbp:provides |
analytics tools for sellers
customer interaction opportunities |
gptkbp:supports |
user engagement
|
gptkbp:targets |
Chinese_consumers
|
gptkbp:utilizes |
gamification elements
|