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gptkbp:instance_of
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gptkb:Super_Bowl
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gptkbp:advertising
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gptkb:BBDO
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gptkbp:aired_on
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gptkb:Super_Bowl_XXXI
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gptkbp:cindy_crawford's_action
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Drinking Pepsi
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gptkbp:cindy_crawford's_appeal
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Iconic beauty
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gptkbp:cindy_crawford's_fame
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Rising star in the 90s
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gptkbp:cindy_crawford's_impact
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Pop culture icon
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gptkbp:cindy_crawford's_legacy
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Influence on advertising
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gptkbp:cindy_crawford's_outfit
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White tank top and denim shorts
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gptkbp:cindy_crawford's_popularity
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Increased after the commercial
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gptkbp:cindy_crawford's_portrayal
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Everyday girl
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gptkbp:cindy_crawford's_role
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Main character
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gptkbp:cultural_significance
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Memorable Super Bowl moment
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gptkbp:directed_by
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gptkb:Kirk_Jones
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gptkbp:events
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Pepsi commercials featuring celebrities
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gptkbp:features
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gptkb:Cindy_Crawford
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https://www.w3.org/2000/01/rdf-schema#label
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Pepsi Super Bowl Commercial 1997
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gptkbp:impact
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Increased brand recognition
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gptkbp:influenced
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Subsequent Pepsi commercials
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gptkbp:length
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30 seconds
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gptkbp:location
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gptkb:gasoline
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gptkbp:marketing_strategy
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Celebrity endorsement
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gptkbp:music
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' I Want It That Way' by Backstreet Boys
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gptkbp:notable_for
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Cindy Crawford's iconic appearance
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gptkbp:pepsi's_brand_image
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Fun and youthful
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gptkbp:pepsi's_competition
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gptkb:Coca-Cola
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gptkbp:pepsi's_marketing_strategy
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Youth-oriented campaigns
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gptkbp:pepsi's_slogan
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' The Choice of a New Generation'
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gptkbp:produced_by
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gptkb:Pepsi_Co
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gptkbp:product_featured
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Pepsi soft drink
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gptkbp:style
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Humorous and light-hearted
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gptkbp:super_bowl_xxxi_date
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January 26, 1997
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gptkbp:target_audience
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Young adults
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gptkbp:theme
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Youth and fun
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gptkbp:viewership
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Over 90 million viewers
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gptkbp:bfsParent
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gptkb:Pepsi
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gptkbp:bfsLayer
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4
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