Pepsi's ' Joy of Pepsi' campaign
GPTKB entity
Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:advertising |
gptkb:television
gptkb:print digital |
| gptkbp:associated_with |
pop culture
|
| gptkbp:cultural_impact |
brand repositioning
increased market share social media presence youth engagement celebrity endorsements increased brand loyalty event sponsorships collaborations with artists increased brand visibility influenced advertising strategies enhanced brand image celebrity collaborations influenced music trends increased sponsorship deals music video features increased advertising spend viral marketing strategies increased influencer partnerships music festival partnerships increased brand collaborations increased social media interaction cross-promotions with music artists increased engagement with Gen Z increased engagement with millennials increased event marketing increased product placements youth lifestyle branding youth-oriented messaging |
| gptkbp:duration |
several years
|
| gptkbp:featured_artist |
gptkb:Beyonce
gptkb:David_Beckham gptkb:Britney_Spears |
| gptkbp:features |
gptkb:music
|
| https://www.w3.org/2000/01/rdf-schema#label |
Pepsi's ' Joy of Pepsi' campaign
|
| gptkbp:influenced_by |
previous Pepsi campaigns
|
| gptkbp:inspired_by |
youth culture
|
| gptkbp:launch_date |
gptkb:2001
|
| gptkbp:launched |
gptkb:Pepsi_Co
|
| gptkbp:notable_production |
gptkb:BBDO
|
| gptkbp:notable_products |
Beyoncé commercial
Britney Spears commercial David Beckham commercial |
| gptkbp:slogan |
gptkb:Joy_of_Pepsi
|
| gptkbp:success_rate |
brand awareness
sales increase |
| gptkbp:target_audience |
young consumers
|
| gptkbp:bfsParent |
gptkb:Britney_Spears
|
| gptkbp:bfsLayer |
4
|