Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:fragrance
|
| gptkbp:advertising |
social media campaigns
television commercials Smell Like a Man, Man |
| gptkbp:aroma |
woody
spicy |
| gptkbp:available_in |
gptkb:Skin
gptkb:deodorant spray |
| gptkbp:base_notes |
gptkb:wood
citrus amber spices vanilla |
| gptkbp:brand |
gptkb:Old_Spice
|
| gptkbp:brand_ambassadors |
gptkb:social_media_influencers
celebrity endorsements athlete endorsements |
| gptkbp:brand_history |
acquired by Procter & Gamble in 1990s
targeted towards younger demographics in recent years known for humorous advertising launched in the early 1930s revamped in the 2000s |
| gptkbp:competitors |
gptkb:Axe
gptkb:Dove_Men+_Care |
| gptkbp:created_by |
gptkb:Procter_&_Gamble
|
| gptkbp:distribution |
global
|
| https://www.w3.org/2000/01/rdf-schema#label |
Old Spice Legend
|
| gptkbp:influence |
collaborations with influencers
|
| gptkbp:introduced |
gptkb:2013
|
| gptkbp:launch_event |
fragrance launch party
|
| gptkbp:packaging |
gptkb:bottle
|
| gptkbp:partnerships |
sponsorship of events
collaborations with retailers |
| gptkbp:popularity |
high
|
| gptkbp:price_range |
mid-range
|
| gptkbp:promotions |
bundled offers
discounts during holidays |
| gptkbp:social_media_presence |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:sustainability |
eco-friendly packaging
|
| gptkbp:target_audience |
men
|
| gptkbp:type |
gptkb:Cologne
|
| gptkbp:user_reviews |
positive
affordable long-lasting attractive packaging pleasant scent |
| gptkbp:bfsParent |
gptkb:Old_Spice
|
| gptkbp:bfsLayer |
5
|