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gptkbp:instance_of
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gptkb:product
|
|
gptkbp:advertising
|
gptkb:television
gptkb:print
digital
Smell Like a Man, Man
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|
gptkbp:application
|
spray
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|
gptkbp:aroma
|
citrus
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|
gptkbp:availability
|
online and retail
|
|
gptkbp:available_in
|
various sizes
|
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gptkbp:brand
|
gptkb:Old_Spice
|
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gptkbp:brand_ambassadors
|
gptkb:Isaiah_Mustafa
|
|
gptkbp:brand_history
|
established in 1937
known for humorous advertising
acquired by Procter & Gamble in 1990
popularized by viral campaigns.
revitalized in 2010 with new marketing strategy
|
|
gptkbp:category
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gptkb:fragrance
|
|
gptkbp:contains
|
essential oils
|
|
gptkbp:customer_satisfaction
|
high
|
|
gptkbp:demographics
|
young adults
teenagers
middle-aged men
|
|
gptkbp:distributor
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gptkb:Procter_&_Gamble
|
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gptkbp:features
|
freshness
|
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gptkbp:fragrance_notes
|
bergamot
lemon
lime
grapefruit
|
|
gptkbp:gender
|
male
|
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gptkbp:has_skin
|
all skin types
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Old Spice Citron Collection
|
|
gptkbp:influence
|
utilized
|
|
gptkbp:launch_date
|
gptkb:2015
|
|
gptkbp:launch_event
|
2015 fragrance launch
|
|
gptkbp:marketed_as
|
refreshing scent
|
|
gptkbp:packaging
|
gptkb:bottle
|
|
gptkbp:part_of
|
Old Spice product line
|
|
gptkbp:price_range
|
mid-range
|
|
gptkbp:product_line
|
Citron Collection
|
|
gptkbp:related_products
|
gptkb:Old_Spice_Bearglove
gptkb:Old_Spice_Classic
gptkb:Old_Spice_Swagger
|
|
gptkbp:season
|
summer
|
|
gptkbp:slogan
|
Smell Like a Man, Man
|
|
gptkbp:social_media_presence
|
active
|
|
gptkbp:sustainability
|
eco-friendly packaging
|
|
gptkbp:target_audience
|
men
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|
gptkbp:usage
|
daily
|
|
gptkbp:user_reviews
|
positive
|
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gptkbp:bfsParent
|
gptkb:Old_Spice
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gptkbp:bfsLayer
|
5
|