Statements (56)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:market_research
|
| gptkbp:analyzes |
Consumer Perception
|
| gptkbp:analyzes_changes_in |
Brand Sentiment
|
| gptkbp:application |
Campaign Evaluation
|
| gptkbp:can_help_assess |
Market Penetration
|
| gptkbp:can_track_changes_in |
Brand Equity
|
| gptkbp:enhances |
Customer Insights
Advertising Effectiveness |
| gptkbp:evaluates |
Ad Recall
|
| gptkbp:feedback |
Ad Messaging
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen TV Brand Effect
|
| gptkbp:influence |
Media Buying Decisions
|
| gptkbp:is_a_key_component_of |
Advertising Research
|
| gptkbp:is_a_resource_for |
Advertising Agencies
|
| gptkbp:is_a_tool_for |
Media Planning
|
| gptkbp:is_analyzed_in |
Creative Content
Ad Spend Efficiency Advertising Reach Brand Recall Rates |
| gptkbp:is_based_on |
Survey Responses
|
| gptkbp:is_beneficial_for |
Brand Positioning
|
| gptkbp:is_designed_for |
Brand Managers
|
| gptkbp:is_essential_for |
Consumer Preferences
ROI Analysis Brand Growth Strategies |
| gptkbp:is_integrated_with |
gptkb:Nielsen_Digital_Ad_Ratings
|
| gptkbp:is_part_of |
gptkb:Nielsen_Company
|
| gptkbp:is_part_of_the_suite_of |
Nielsen Marketing Solutions
|
| gptkbp:is_recognized_by |
Market Trends
Target Market Segments |
| gptkbp:is_relevant_for_measuring |
Brand Differentiation
|
| gptkbp:is_relevant_to |
Product Launches
TV Advertisers |
| gptkbp:is_used_by |
Advertisers
|
| gptkbp:is_used_to_evaluate_effectiveness_of |
Cross-Channel Campaigns
|
| gptkbp:is_utilized_in |
Campaign Optimization
|
| gptkbp:is_utilized_to_enhance |
Customer Engagement
|
| gptkbp:is_utilized_to_measure |
Brand Loyalty
|
| gptkbp:measures |
Purchase Intent
Brand Lift |
| gptkbp:offers |
Campaign Performance Metrics
|
| gptkbp:provides |
Insights on Advertising Impact
|
| gptkbp:provides_benchmarks_for |
Advertising Campaigns
|
| gptkbp:provides_information_on |
Consumer Behavior
Creative Development Brand Strategy Development Target Audience Engagement Audience Reach |
| gptkbp:supports |
Marketing Strategies
|
| gptkbp:technique |
Quantitative Research
|
| gptkbp:track |
Brand Awareness
Competitive Brand Performance |
| gptkbp:utilizes |
Television Viewing Data
|
| gptkbp:was_a_factor_in |
Brand Strategy
|
| gptkbp:bfsParent |
gptkb:Nielsen_Global_Media
|
| gptkbp:bfsLayer |
7
|