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gptkbp:instance_of
|
gptkb:Company
|
|
gptkbp:acquisition
|
gptkb:Warrior_Sports
|
|
gptkbp:advertising
|
gptkb:print
Social media campaigns
Sponsorships
Digital marketing
Television commercials
|
|
gptkbp:brand_ambassadors
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Professional athletes
|
|
gptkbp:competitors
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gptkb:Reebok
gptkb:Nike
gptkb:Adidas
gptkb:Puma
gptkb:Under_Armour
|
|
gptkbp:customer_base
|
gptkb:athletes
Fitness enthusiasts
Casual wearers
|
|
gptkbp:design_philosophy
|
gptkb:Innovation
gptkb:Style
Performance and comfort
|
|
gptkbp:distribution
|
Retail stores
Online sales
Wholesale partners
|
|
gptkbp:employees
|
over 7,000
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|
gptkbp:founded
|
1906
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gptkbp:founder
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gptkb:William_J._Riley
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gptkbp:headquarters
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gptkb:Boston
gptkb:Boston,_Massachusetts
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|
https://www.w3.org/2000/01/rdf-schema#label
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New Balance Athletic Shoe, Inc.
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gptkbp:industry
|
gptkb:footwear
|
|
gptkbp:key_people
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gptkb:Jim_Davis
|
|
gptkbp:manufacturing_process
|
Global production
USA-made shoes
|
|
gptkbp:market
|
Global
|
|
gptkbp:parent_company
|
gptkb:New_Balance,_Inc.
|
|
gptkbp:partnerships
|
Athletic teams
|
|
gptkbp:product_line
|
Running shoes
Basketball shoes
Training shoes
Lifestyle shoes
Cross-training shoes
Walking shoes
Soccer shoes
|
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gptkbp:products
|
Athletic shoes
|
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gptkbp:revenue
|
$4.4 billion (2020)
|
|
gptkbp:slogan
|
Endorsed by athletes.
|
|
gptkbp:social_responsibility
|
Community programs
Health and wellness programs
Youth sports initiatives
|
|
gptkbp:sponsorship
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Marathons
Athletic competitions
Running events
|
|
gptkbp:subsidiaries
|
gptkb:New_Balance_Numeric
|
|
gptkbp:sustainability_initiatives
|
Recycling programs
|
|
gptkbp:type
|
Private company
|
|
gptkbp:website
|
www.newbalance.com
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gptkbp:bfsParent
|
gptkb:New_Balance_Soccer
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gptkbp:bfsLayer
|
5
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