|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:advertising
|
social media
billboards
radio ads
|
|
gptkbp:advertising_duration
|
ongoing since launch
|
|
gptkbp:associated_with
|
gptkb:Marlboro_Man
|
|
gptkbp:awards
|
gptkb:Effie_Awards
gptkb:Cannes_Lions_Award
gptkb:Clio_Awards
|
|
gptkbp:brand
|
gptkb:Marlboro
high among smokers
|
|
gptkbp:brand_recognition
|
high brand recognition
|
|
gptkbp:budget
|
multi-million dollar budget
|
|
gptkbp:competitors
|
gptkb:Newport
gptkb:Apache_Camel
gptkb:Lucky_Strike
|
|
gptkbp:cultural_impact
|
influenced smoking culture
|
|
gptkbp:events
|
print ads
television ads
digital ads
|
|
gptkbp:focus
|
premium tobacco products
|
|
gptkbp:future_plans
|
sustainability initiatives
expansion into new markets
introduction of new flavors
|
|
gptkbp:geographic_market
|
global
|
|
gptkbp:historical_context
|
shift towards premium products
part of Marlboro's brand evolution
response to declining cigarette sales
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Marlboro Gold Label Campaign
|
|
gptkbp:launch_date
|
gptkb:2015
|
|
gptkbp:market_position
|
leading position in premium segment
|
|
gptkbp:marketing_strategy
|
lifestyle branding
|
|
gptkbp:media_coverage
|
extensive media coverage
|
|
gptkbp:packaging
|
gold and white box
|
|
gptkbp:parent_company
|
gptkb:Philip_Morris_International
|
|
gptkbp:partnerships
|
community initiatives
health organizations
|
|
gptkbp:product_line
|
gptkb:tobacco
|
|
gptkbp:public_perception
|
associated with luxury
appeals to discerning smokers
perceived as high quality
|
|
gptkbp:public_reaction
|
mixed reactions
|
|
gptkbp:regulatory_compliance
|
Tobacco Advertising Regulations
|
|
gptkbp:sales_increase
|
post-launch
|
|
gptkbp:slogan
|
“ The Taste of Gold”
|
|
gptkbp:social_responsibility
|
anti-smoking campaigns
youth smoking prevention
|
|
gptkbp:sponsorship
|
influencer partnerships
celebrity endorsements
|
|
gptkbp:target_audience
|
adult smokers
|
|
gptkbp:bfsParent
|
gptkb:Marlboro
|
|
gptkbp:bfsLayer
|
5
|