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gptkbp:instance_of
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gptkb:advertising_campaigns
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gptkbp:advertising
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gptkb:digital_media
gptkb:Philip_Morris_USA
gptkb:television
ongoing
print media
measured by sales
evaluated through surveys
integrated with other products
significant on sales
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gptkbp:advertising_metrics
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analyzed regularly
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gptkbp:advertising_themes
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freedom and choice
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|
gptkbp:advertising_tone
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edgy
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gptkbp:art_style
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dark colors
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gptkbp:associated_imagery
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urban lifestyle
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gptkbp:awards
|
won several
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gptkbp:brand
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gptkb:Marlboro
rebellious
adapted over time
focused on growth
strong and recognizable
high among target demographic
consistent across platforms
maintained through quality
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gptkbp:brand_ambassadors
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influencers
expanded globally
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gptkbp:brand_recognition
|
high
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gptkbp:budget
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gptkb:significant
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gptkbp:community_involvement
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engaged in local events
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gptkbp:competitors
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gptkb:Newport
Kool
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gptkbp:cultural_heritage
|
long-standing
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|
gptkbp:cultural_impact
|
influenced smoking trends
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|
gptkbp:cultural_significance
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maintained over years
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|
gptkbp:customer_feedback
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actively solicited
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|
gptkbp:demographics
|
young adults
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|
gptkbp:displacement
|
menthol flavor
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|
gptkbp:events
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sponsorships
|
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gptkbp:has_partnerships_with
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formed with retailers
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|
https://www.w3.org/2000/01/rdf-schema#label
|
Marlboro Black Menthol Campaign
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gptkbp:is_a_key_component_of
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smooth taste
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gptkbp:launch_date
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gptkb:2010
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|
gptkbp:loyalty_program
|
implemented
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|
gptkbp:market
|
conducted regularly
conducted annually
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|
gptkbp:market_launch
|
successful
|
|
gptkbp:market_position
|
premium menthol cigarettes
|
|
gptkbp:marketing_strategy
|
increased market share
lifestyle branding
increase awareness
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gptkbp:part_of
|
Marlboro product line
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|
gptkbp:partnerships
|
music festivals
|
|
gptkbp:product_type
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gptkb:tobacco
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|
gptkbp:public_perception
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controversial
premium product
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|
gptkbp:regulatory_compliance
|
tobacco advertising restrictions
adheres to laws
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|
gptkbp:safety_measures
|
included in advertising
|
|
gptkbp:sales
|
diverse
|
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gptkbp:slogan
|
“ Black is the new green”
|
|
gptkbp:social_media_presence
|
active
|
|
gptkbp:sponsorship
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gptkb:concerts
|
|
gptkbp:target_audience
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adult smokers
|
|
gptkbp:trends
|
monitored closely
followed closely
|
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gptkbp:user_engagement
|
high levels
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gptkbp:bfsParent
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gptkb:Marlboro
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gptkbp:bfsLayer
|
5
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