Statements (59)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:advertising |
gptkb:digital_media
gptkb:television print media significant impact on market measured through sales data |
| gptkbp:advertising_themes |
freedom and adventure
|
| gptkbp:advertising_tone |
edgy and bold
|
| gptkbp:awards |
won several awards
|
| gptkbp:brand |
gptkb:Marlboro
rebellious high brand loyalty evolved from traditional marketing focuses on brand loyalty |
| gptkbp:brand_ambassadors |
celebrity endorsements
|
| gptkbp:brand_recognition |
high brand recognition
|
| gptkbp:budget |
high budget
|
| gptkbp:campaigns |
ongoing since launch
|
| gptkbp:cigarette_variants |
includes various cigarette variants
|
| gptkbp:color |
bold black color scheme
|
| gptkbp:competitors |
gptkb:Newport
gptkb:Apache_Camel gptkb:Lucky_Strike |
| gptkbp:cultural_heritage |
part of Marlboro's heritage
|
| gptkbp:cultural_impact |
influenced smoking culture
|
| gptkbp:cultural_references |
featured in films and music
|
| gptkbp:customer_feedback |
positive feedback received
|
| gptkbp:demographics |
young adults
|
| gptkbp:displacement |
unique flavor profile
|
| gptkbp:economic_impact |
increased sales
|
| gptkbp:environmental_concerns |
addressed in marketing
|
| gptkbp:events |
hosts promotional events
|
| gptkbp:features |
black packaging
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro Black Campaign
|
| gptkbp:launch_date |
gptkb:2010
|
| gptkbp:market |
extensive market research conducted
conducts market analysis regularly |
| gptkbp:market_position |
positioned as a premium product
|
| gptkbp:market_segment |
premium cigarette market
|
| gptkbp:marketing_strategy |
premium positioning
complies with advertising regulations |
| gptkbp:online_marketing |
utilizes online advertising
|
| gptkbp:packaging |
sleek and modern
|
| gptkbp:parent_company |
gptkb:Philip_Morris_International
|
| gptkbp:partnerships |
collaborations with influencers
|
| gptkbp:public_perception |
gptkb:luxury_goods
|
| gptkbp:reach |
available in multiple countries
|
| gptkbp:regulatory_compliance |
tobacco advertising restrictions
|
| gptkbp:related_products |
gptkb:Marlboro_Black_cigarettes
|
| gptkbp:safety_measures |
includes health warnings on packaging
|
| gptkbp:sales |
uses multiple advertising channels
|
| gptkbp:slogan |
None specified
|
| gptkbp:social_media_presence |
active on social media
|
| gptkbp:sponsorship |
sponsored music festivals
|
| gptkbp:target_audience |
adult smokers
|
| gptkbp:trends |
aligns with consumer trends
|
| gptkbp:user_engagement |
high level of consumer engagement
|
| gptkbp:bfsParent |
gptkb:Marlboro
|
| gptkbp:bfsLayer |
5
|