Statements (82)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:M&_M's_Brand
gptkb:The_Yellow_M&_M |
| gptkbp:aims_to |
brand awareness
|
| gptkbp:atmosphere |
gptkb:college_football_bowl_game
|
| gptkbp:can_be |
musical elements
unique storytelling celebrity cameos nostalgic elements |
| gptkbp:can_create |
brand loyalty
cultural moments |
| gptkbp:can_lead_to |
increased sales
viral marketing campaigns |
| gptkbp:created_by |
engage audiences
|
| gptkbp:features |
M& M's characters
|
| gptkbp:first_aired |
gptkb:1980s
|
| gptkbp:highlights |
diversity and inclusion
|
| https://www.w3.org/2000/01/rdf-schema#label |
M& M's Super Bowl ads
|
| gptkbp:includes |
interactive elements
user-generated content celebrity endorsements limited-time offers behind-the-scenes footage fan interactions interactive games cross-promotions live events. product placements |
| gptkbp:influence |
consumer behavior
|
| gptkbp:is_analyzed_in |
effectiveness
return on investment cultural impact advertising critics |
| gptkbp:is_criticized_for |
in nature
|
| gptkbp:is_designed_to |
entertain viewers
|
| gptkbp:is_discussed_in |
advertising case studies
marketing forums marketing research papers advertising seminars |
| gptkbp:is_expected_to |
gptkb:fandom
|
| gptkbp:is_featured_in |
advertising retrospectives
advertising awards shows |
| gptkbp:is_known_for |
celebrity appearances
high-profile collaborations surprise endings |
| gptkbp:is_often_associated_with |
gptkb:musical
gptkb:organization Super Bowl parties memorable taglines M& M's brand evolution M& M's digital strategy M& M's promotional strategy M& M's seasonal campaigns |
| gptkbp:is_often_made_with |
spark conversations
drive traffic to stores |
| gptkbp:is_often_used_in |
celebrate milestones
test new concepts |
| gptkbp:is_part_of |
Super Bowl tradition
larger campaigns Super Bowl marketing strategy M& M's advertising history M& M's brand identity celebrity marketing campaigns |
| gptkbp:is_reflected_in |
current trends
|
| gptkbp:is_used_for |
engage younger audiences
highlight social issues launch new campaigns launch new flavors |
| gptkbp:notable_features |
gptkb:comic_book
new product launches catchy slogans |
| gptkbp:pairing |
social media platforms
|
| gptkbp:produced_by |
gptkb:Mars,_Incorporated
social media buzz high production quality |
| gptkbp:promotes |
gptkb:M&_M's_candy
|
| gptkbp:released |
before the Super Bowl
|
| gptkbp:released_in |
multiple formats
|
| gptkbp:target_audience |
general public
|
| gptkbp:utilizes |
colorful visuals
|
| gptkbp:winner |
advertising awards
|