Statements (60)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:beer
|
| gptkbp:advertising |
gptkb:battle
television commercials |
| gptkbp:awards |
annual
|
| gptkbp:brand |
gptkb:Pepsi_Co
influencers innovative new product lines focus on innovation enhanced enhanced through campaigns |
| gptkbp:collaborations |
celebrity chefs
|
| gptkbp:community_engagement |
high
high levels |
| gptkbp:community_involvement |
encouraged
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:created_by |
gptkb:Lay's
|
| gptkbp:cultural_impact |
popular among snack enthusiasts
|
| gptkbp:cultural_significance |
maintained
|
| gptkbp:current_champion |
Cheesy Garlic Bread
|
| gptkbp:election_year |
encouraged
|
| gptkbp:event_type |
gptkb:sports_event
|
| gptkbp:events |
annual
through social media |
| gptkbp:feedback |
consumer surveys
influences future flavors |
| gptkbp:flavor |
extensive
focus groups collaborative process driven by consumer input multiple unique flavors reflects consumer preferences sweet, savory, spicy |
| gptkbp:format |
consumer submissions
|
| gptkbp:historical_significance |
notable in snack industry
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lay's Do Us A Flavor
|
| gptkbp:impact |
increased brand visibility
|
| gptkbp:inspiration |
consumer creativity
|
| gptkbp:launched |
gptkb:2012
|
| gptkbp:market |
conducted regularly
|
| gptkbp:marketing_strategy |
user-generated content
crowdsourcing ideas with other brands |
| gptkbp:media_coverage |
extensive
|
| gptkbp:notable_winners |
selected flavors
|
| gptkbp:participants |
general public
|
| gptkbp:partnerships |
various food brands
high levels |
| gptkbp:population_trend |
influences flavor choices
|
| gptkbp:prize_money |
monetary reward
|
| gptkbp:purpose |
to create new potato chip flavors
|
| gptkbp:reach |
limited to certain markets
|
| gptkbp:succeeded_by |
sales increase
|
| gptkbp:target_audience |
snack consumers
|
| gptkbp:theme |
varies by year
|
| gptkbp:voting_method |
public voting
|
| gptkbp:website |
official contest site
|
| gptkbp:winner |
varies by year
|
| gptkbp:bfsParent |
gptkb:Lay's
|
| gptkbp:bfsLayer |
4
|