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gptkbp:instance_of
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gptkb:Company
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gptkbp:acquisition
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gptkb:Supra_Footwear
gptkb:Etnies
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gptkbp:advertising
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Social media campaigns
Television commercials
Print ads
Sports endorsements
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gptkbp:brand
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gptkb:K-Swiss
gptkb:Palladium
gptkb:Supra
gptkb:Etnies
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gptkbp:community_involvement
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Charity events
Local community support
Youth sports sponsorships
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gptkbp:competitors
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gptkb:Reebok
gptkb:Nike
gptkb:Adidas
gptkb:Puma
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gptkbp:design
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Performance footwear
Lifestyle footwear
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gptkbp:employees
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500 (approx.)
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gptkbp:founded
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gptkb:1966
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gptkbp:founder
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Art and Ernie Brunner
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gptkbp:headquarters
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gptkb:California
gptkb:Los_Angeles,_California
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gptkbp:history
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Rebranded in 2018
Acquired by Etnies in 2007
Expanded into lifestyle footwear
First company to produce leather tennis shoes
Founded as a tennis shoe company
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https://www.w3.org/2000/01/rdf-schema#label
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K-Swiss Inc.
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gptkbp:industry
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gptkb:footwear
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gptkbp:innovation
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New technologies in footwear
Customizable shoes
Smart shoes
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gptkbp:key_people
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gptkb:David_Nichols
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gptkbp:market
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Global
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gptkbp:parent_company
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gptkb:K-Swiss_Holdings,_Inc.
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gptkbp:partnership
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Various athletes
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gptkbp:products
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Athletic shoes
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gptkbp:revenue
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$100 million (approx.)
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gptkbp:slogan
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" The Original Tennis Shoe"
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gptkbp:sponsorship
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gptkb:Tennis
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gptkbp:subsidiary
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gptkb:K-Swiss_Asia
gptkb:K-Swiss_Europe
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gptkbp:sustainability
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Recycling programs
Sustainable materials
Eco-friendly initiatives
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gptkbp:target_market
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gptkb:athletes
Casual consumers
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gptkbp:trade
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NASDAQ: KSWS
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gptkbp:type
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gptkb:Public
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gptkbp:website
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www.kswiss.com
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gptkbp:bfsParent
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gptkb:K-Swiss
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gptkbp:bfsLayer
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4
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