Properties (11)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
academic journal
|
| gptkbp:discipline |
marketing
|
| gptkbp:editor |
gptkb:Robert_W._Palmatier
|
| gptkbp:field |
advertising
|
| gptkbp:firstPublished |
1972
|
| gptkbp:frequency |
quarterly
|
| https://www.w3.org/2000/01/rdf-schema#label |
Journal of Advertising
|
| gptkbp:impact |
2.5
|
| gptkbp:language |
English
|
| gptkbp:publisher |
gptkb:Taylor_&_Francis
|
| gptkbp:website |
www.tandfonline.com/toc/vjad20/current
|