|
gptkbp:instance_of
|
gptkb:battle
|
|
gptkbp:advertising
|
gptkb:television_series
gptkb:film_production_company
high
increased sales
successful
creative storytelling
print media
engaging and relatable
multi-channel approach
measured success
|
|
gptkbp:audience
|
high
increased
|
|
gptkbp:awards
|
gptkb:Cannes_Lions
|
|
gptkbp:brand
|
gptkb:celebrities
gptkb:Heineken
positive
enhanced
premium non-alcoholic beer
enjoyment without alcohol
refreshing and responsible
|
|
gptkbp:budget
|
gptkb:significant
|
|
gptkbp:collaborations
|
gptkb:sports_event
|
|
gptkbp:duration
|
ongoing
|
|
gptkbp:events
|
gptkb:festival
gptkb:item
launch party
|
|
gptkbp:feedback
|
favorable
positive reception
|
|
gptkbp:focus
|
inclusivity
|
|
gptkbp:goal
|
promote non-alcoholic beer
|
|
gptkbp:has_content
|
short films
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Heineken 0.0 Campaign
|
|
gptkbp:influence
|
gptkb:battle
|
|
gptkbp:investment
|
gptkb:brand
responsible drinking
|
|
gptkbp:launch_date
|
gptkb:2017
|
|
gptkbp:market
|
non-alcoholic beverages
|
|
gptkbp:marketing_strategy
|
raise awareness
experiential marketing
|
|
gptkbp:media_coverage
|
extensive
|
|
gptkbp:message
|
enjoy responsibly
|
|
gptkbp:motto
|
Now you can
|
|
gptkbp:notable_production
|
gptkb:Wieden+_Kennedy
|
|
gptkbp:notable_products
|
The ' Now You Can' ad
|
|
gptkbp:partnership
|
health organizations
music festivals
various influencers
|
|
gptkbp:partnerships
|
high levels
|
|
gptkbp:population_trend
|
growing demand for non-alcoholic options
|
|
gptkbp:products
|
gptkb:Heineken_0.0
|
|
gptkbp:region
|
global
|
|
gptkbp:responds_to
|
enthusiastic
|
|
gptkbp:sales
|
social media
|
|
gptkbp:social_media
|
# Heineken0.0
|
|
gptkbp:sponsor
|
gptkb:battle
|
|
gptkbp:style
|
humorous
|
|
gptkbp:target_audience
|
young adults
adults
|
|
gptkbp:target_market
|
health-conscious consumers
|
|
gptkbp:theme
|
celebration without alcohol
|
|
gptkbp:bfsParent
|
gptkb:Brewery_Heineken_0.0
|
|
gptkbp:bfsLayer
|
6
|