Statements (62)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:aims_to |
increase brand awareness
expand market share |
| gptkbp:awarded_by |
marketing accolades
|
| gptkbp:emphasizes |
taste and quality
|
| gptkbp:features |
celebrity endorsements
diverse lifestyles |
| gptkbp:focuses_on |
community engagement
|
| gptkbp:highlights |
responsible drinking
|
| https://www.w3.org/2000/01/rdf-schema#label |
Heineken 0.0% Campaign
|
| gptkbp:includes |
social media marketing
television commercials digital advertising |
| gptkbp:is_aimed_at |
diverse demographics
health-conscious consumers millennials promoting inclusivity the growing non-alcoholic market |
| gptkbp:is_associated_with |
gptkb:Heineken_0.0%_beer
social responsibility fun and enjoyment celebration and enjoyment |
| gptkbp:is_available_in |
multiple countries
|
| gptkbp:is_characterized_by |
creative storytelling
bold creativity |
| gptkbp:is_designed_to |
encourage social interaction
foster brand loyalty appeal to a global audience reduce stigma around non-alcoholic beverages |
| gptkbp:is_evaluated_by |
sales performance
|
| gptkbp:is_featured_in |
various media outlets
advertising awards various advertising channels |
| gptkbp:is_known_for |
its engaging content
its catchy slogans its memorable visuals |
| gptkbp:is_linked_to |
sustainability initiatives
|
| gptkbp:is_often_compared_to |
other non-alcoholic brands
|
| gptkbp:is_part_of |
Heineken's commitment to innovation
Heineken's global strategy Heineken's marketing strategy Heineken's product portfolio |
| gptkbp:is_promoted_by |
partnerships with health organizations
events and sponsorships |
| gptkbp:is_recognized_for |
its innovative approach
its strategic partnerships its impactful messaging |
| gptkbp:is_supported_by |
gptkb:film_production_company
customer testimonials influencer marketing |
| gptkbp:launched |
gptkb:2017
gptkb:Heineken_N._V. |
| gptkbp:movement |
mindful drinking
|
| gptkbp:population_trend |
healthier drinking options
|
| gptkbp:promotes |
gptkb:beer
|
| gptkbp:received |
positive consumer feedback
|
| gptkbp:target_audience |
adults
|
| gptkbp:utilizes |
humor in advertising
|
| gptkbp:bfsParent |
gptkb:Heineken_0.0%_Lager_Beer
gptkb:Heineken_0.0%_Lager_Beer_with_Ginger gptkb:Heineken_0.0%_Lager_Beer_with_Strawberry |
| gptkbp:bfsLayer |
4
|