Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Company
|
| gptkbp:acquisition |
2015
Acquired_by_Sequential_Brands_Group |
| gptkbp:advertising |
Heelys Go
|
| gptkbp:brandAmbassadors |
Expansion into new markets
Collaborations with influencers New marketing strategies Product redesigns |
| gptkbp:competitors |
gptkb:Nike
gptkb:Adidas Skechers |
| gptkbp:culturalImpact |
Popular among youth
Influenced skate culture Featured in media Associated with urban fashion |
| gptkbp:discontinued |
Heelys with removable wheels
|
| gptkbp:distributionChannels |
Online stores
Sporting goods stores Physical retail stores |
| gptkbp:employees |
50-100
|
| gptkbp:financials |
Market competition
Changing consumer preferences Declining sales |
| gptkbp:founded |
2000
|
| gptkbp:founder |
gptkb:Roger_Adams
|
| gptkbp:headquarters |
gptkb:Carrollton,_Texas
|
| https://www.w3.org/2000/01/rdf-schema#label |
Heelys, Inc.
|
| gptkbp:industry |
Footwear
|
| gptkbp:market |
2000
|
| gptkbp:motto |
Get Your Roll On
|
| gptkbp:notableFeature |
Wheeled shoes
|
| gptkbp:parentCompany |
gptkb:Heelys,_LLC
|
| gptkbp:partnerships |
Various retailers
|
| gptkbp:patentCitation |
Wheeled footwear technology
|
| gptkbp:productLine |
gptkb:Heelys_X2
gptkb:Heelys_Pro Heelys Classic Heelys for Boys Heelys for Girls |
| gptkbp:products |
Heelys shoes
|
| gptkbp:revenue |
$10 million (2010)
|
| gptkbp:safetyFeatures |
Regulatory scrutiny
Injury risks |
| gptkbp:socialMediaPresence |
Facebook
|
| gptkbp:targetMarket |
Children
Young adults Teens |
| gptkbp:trademark |
gptkb:Heelys
2001 |
| gptkbp:website |
www.heelys.com
|