Statements (86)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Artificial_Intelligence
|
| gptkbp:affects |
website traffic
e-commerce sites mobile optimization small businesses user experience SEO professionals brand reputation large corporations local search results search engine rankings website authority social media strategies news sites blogging sites content farms websites using black-hat SEO techniques affiliate sites forum sites search visibility |
| gptkbp:aims_to |
reduce web spam in search results
|
| gptkbp:algorithm_category |
gptkb:Google
|
| gptkbp:algorithm_focus |
spammy link profiles
|
| gptkbp:developed_by |
gptkb:Google
|
| gptkbp:encourages |
user engagement
site security measures site speed optimization diverse link profiles ethical SEO practices natural link building transparency in link building |
| gptkbp:first_published |
Penguin 4.0
|
| gptkbp:first_update |
Penguin 1.0
|
| gptkbp:has_led_to |
better link practices
|
| gptkbp:has_programs |
link analysis
|
| https://www.w3.org/2000/01/rdf-schema#label |
Google Penguin
|
| gptkbp:impact |
penalizes sites with unnatural links
|
| gptkbp:improves |
search result relevance
|
| gptkbp:influences |
conversion rates
link building strategies digital marketing strategies link quality assessment keyword strategies website design practices |
| gptkbp:initial_impact |
significant drop in rankings for many sites
|
| gptkbp:is_associated_with |
link integrity
|
| gptkbp:is_criticized_for |
complexity of recovery
|
| gptkbp:is_essential_for |
link building strategies
|
| gptkbp:is_influenced_by |
link analysis tools
|
| gptkbp:is_monitored_by |
SEO analysts
|
| gptkbp:is_part_of |
Google's ranking algorithm
search engine optimization strategy |
| gptkbp:is_related_to |
backlink profiles
|
| gptkbp:is_updated_by |
periodically
|
| gptkbp:is_used_by |
webmasters
|
| gptkbp:modern_relevance |
improves search result quality
|
| gptkbp:occurs_in |
multiple iterations
|
| gptkbp:penalizes |
unnatural links
|
| gptkbp:penalty_type |
manual and algorithmic penalties
|
| gptkbp:promotes |
high-quality content
responsive design user-generated content ethical link acquisition |
| gptkbp:purpose |
to reduce web spam
|
| gptkbp:re-evaluates |
site rankings
|
| gptkbp:recovery_method |
varies by site
requires removal of bad links |
| gptkbp:related_algorithm |
gptkb:Google_Panda
|
| gptkbp:related_to |
SEO
|
| gptkbp:release_date |
April 24, 2012
|
| gptkbp:released |
algorithm updates
|
| gptkbp:released_on |
April 24, 2012
|
| gptkbp:replaced_by |
Google Core Algorithm
|
| gptkbp:requires |
content marketing efforts
link audits ongoing SEO efforts |
| gptkbp:successor |
Google Core Updates
Google Fred |
| gptkbp:targeted_manipulation |
over-optimization of anchor text
|
| gptkbp:targets |
link schemes
|
| gptkbp:updates |
ongoing
Penguin 2.0 Penguin 3.0 |
| gptkbp:user_feedback |
influences future updates
|
| gptkbp:was_a_factor_in |
search engine rankings
|
| gptkbp:was_a_response_to |
spammy link building practices
|