Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:acquisition |
Nielsen's_consumer_panel_business
|
| gptkbp:awards |
various industry recognitions
|
| gptkbp:customerService |
approximately 8,000
|
| gptkbp:founded |
1934
|
| gptkbp:founder |
Arthur_Nielsen
|
| gptkbp:has_a_focus_on |
data integrity
innovation customer satisfaction market leadership |
| gptkbp:has_a_mission_to |
to provide actionable insights
|
| gptkbp:has_partnerships_with |
academic institutions
various technology firms |
| gptkbp:headquarters |
gptkb:Nuremberg,_Germany
|
| https://www.w3.org/2000/01/rdf-schema#label |
GfK Group
|
| gptkbp:investmentFocus |
healthcare
consumer goods media technology automotive retail |
| gptkbp:is_a_member_of |
gptkb:AAPOR
MRS AMAI ESOMAR |
| gptkbp:operates_in |
over 100 countries
|
| gptkbp:parent_company |
gptkb:GfK_SE
|
| gptkbp:provides |
consumer behavior
market trends product development advertising effectiveness brand performance |
| gptkbp:reach |
yes
|
| gptkbp:services |
consumer insights
market analytics media measurement retail tracking |
| gptkbp:social_responsibility |
sustainability initiatives
community engagement programs ethical data practices diversity and inclusion efforts |
| gptkbp:subsidiary |
gptkb:GfK_GeoMarketing
gptkb:GfK_Retail_and_Technology gptkb:GfK_Custom_Research gptkb:GfK_MRI |
| gptkbp:usesTechnology |
data visualization tools
big data analytics AI and machine learning |
| gptkbp:vision |
to be the leading data and analytics company
|
| gptkbp:website |
www.gfk.com
|