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gptkbp:instance_of
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gptkb:Company
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gptkbp:acquisition
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Acquired by The Wonderful Company in 2004
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gptkbp:advertising
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Celebrity endorsements
Focus on purity and taste
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gptkbp:awards
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Various industry awards
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gptkbp:bottling_date
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Spring water bottling
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gptkbp:bottling_facility
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gptkb:Fiji
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gptkbp:brand
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gptkb:Fiji_Water
Luxury and exclusivity
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gptkbp:brand_ambassadors
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Various celebrities
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gptkbp:brand_recognition
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High brand awareness
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gptkbp:campaigns
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gptkb:Fiji_Water_Girl
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gptkbp:certification
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gptkb:ISO_14001
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gptkbp:community_engagement
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Support for local education initiatives
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gptkbp:community_support
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Investment in local infrastructure
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gptkbp:competitors
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gptkb:San_Pellegrino
gptkb:Evian
gptkb:Perrier
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gptkbp:customer_base
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Health-conscious consumers
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gptkbp:distribution
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Worldwide
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gptkbp:distribution_channels
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Retail and online
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gptkbp:environmental_concerns
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Commitment to reducing plastic waste
Water scarcity concerns in Fiji
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gptkbp:environmental_impact
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Criticized for water extraction practices
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gptkbp:founded
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gptkb:1996
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gptkbp:global_presence
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Available in over 60 countries
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gptkbp:headquarters
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gptkb:Los_Angeles,_California
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https://www.w3.org/2000/01/rdf-schema#label
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Fiji Water Company
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gptkbp:market
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Premium bottled water
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gptkbp:market_position
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Supermarkets and convenience stores
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gptkbp:marketing_strategy
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Luxury positioning
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gptkbp:natural_resources
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Silica, calcium, magnesium
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gptkbp:notable_feature
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Distinctive square bottle
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gptkbp:number_of_employees
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Approximately 200
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gptkbp:packaging
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BPA-free plastic bottles
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gptkbp:parent_company
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gptkb:The_Wonderful_Company
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gptkbp:partnership
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Local Fijian communities
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gptkbp:partnerships
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Collaborations with environmental organizations
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gptkbp:philanthropy
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Fiji Water Foundation
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gptkbp:produces
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Sustainable sourcing from Fiji
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gptkbp:product
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gptkb:wine
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gptkbp:product_line
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Various bottle sizes
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gptkbp:product_quality
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High-quality bottled water
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gptkbp:revenue
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Estimated $100 million
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gptkbp:social_media_presence
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Active on multiple platforms
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gptkbp:source
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gptkb:Fiji_Islands
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gptkbp:supply_chain
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Sustainable practices
Commitment to transparency in sourcing.
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gptkbp:sustainability_efforts
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Reduce carbon footprint
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gptkbp:sustainability_initiatives
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Carbon Neutral certification
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gptkbp:taste
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Soft and smooth
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gptkbp:water_extraction
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Carefully managed extraction process
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gptkbp:water_quality
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Mineral-rich water
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gptkbp:water_source
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Artisan aquifer
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gptkbp:website
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fijiwater.com
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gptkbp:bfsParent
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gptkb:Natural_Waters_of_Viti_Ltd.
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gptkbp:bfsLayer
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6
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