Kodak Carousel pitch

E920605

The Kodak Carousel pitch is Don Draper’s iconic, emotionally charged advertising presentation from the TV series "Mad Men," in which he rebrands a slide projector as a nostalgic “time machine” that powerfully evokes memory and loss.

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Label Occurrences
Kodak Carousel pitch canonical 1

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Statements (47)

Predicate Object
instanceOf fictional advertising pitch
speech
television scene
actorPerforming Jon Hamm
appearsIn Mad Men
appearsInEpisode Mad Men season 1 episode 13
brandMentioned Kodak
centralMetaphor time machine
clientInScene Kodak executives
contrastsWith purely technical product features
countryOfOrigin United States
createdBy Matthew Weiner
culturalImpact used as example in advertising and marketing education
widely cited in discussions of great TV moments
deliveredByCharacter Don Draper
demonstrates power of storytelling in advertising
use of personal narrative in branding
describedAs iconic advertising presentation
one of Mad Men’s most famous scenes
emphasizes cyclical nature of memory
emotional connection over technology
episodeTitle The Wheel
fictionalAgency Sterling Cooper
firstAiredOnNetwork AMC
firstAiredYear 2007
includesConcept pain from an old wound
“twinge in your heart” definition of nostalgia
language English
medium television
narrativeFocus Don Draper’s family life
narrativeFunction foreshadows strain in Don and Betty’s marriage
reveals Don Draper’s inner emotional conflict
partOfSeries Mad Men season 1 finale
productAdvertised Kodak Carousel slide projector
rebrandsProductAs “Carousel” instead of “wheel”
recognizedAs classic example of emotional branding in popular culture
setInDecade 1960s
theme family
loss
marital strain
memory
nostalgia
tone emotionally charged
melancholic
nostalgic
usesDevice family photographs
slide show

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Don Draper notableCampaign Kodak Carousel pitch