Swiss Style

E863176

Swiss Style is a modernist graphic design movement known for its clean layouts, use of grids, sans-serif typography, and emphasis on clarity and objectivity.

All labels observed (1)

Label Occurrences
Swiss Style canonical 6

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf graphic design movement
modernist design style
aim reduction of subjective expression
universal visual language
alternativeName International Typographic Style
becameProminentIn 1950s
1960s
characteristic asymmetrical layouts
emphasis on clarity
emphasis on readability
flush-left ragged-right text alignment
minimal ornamentation
objective communication
sans-serif typography
use of grid systems
use of limited color palettes
use of mathematical grid structures
use of photography over illustration
countryOfOrigin Switzerland
designPrinciple form follows function
functionalism
objectivity
typographic clarity
visual hierarchy
emergedInPeriod 1940s
fieldOfUse corporate identity
editorial design
information design
poster design
signage systems
influenced corporate modernism
late 20th-century graphic design
web design grid systems
influencedBy Bauhaus
Constructivism
De Stijl
Jan Tschichold
New Typography
movementType modernism
notableDesigner Armin Hofmann
Emil Ruder
Hans Neuburg
Josef Müller-Brockmann
Karl Gerstner
Max Bill
Richard Paul Lohse
linked to: Richard Lohse
notableInstitution Basel School of Design
Kunstgewerbeschule Zürich
typographicPreference Akzidenz-Grotesk
Helvetica
Univers

How these facts were elicited

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.