When It Rains It Pours
E838501
"When It Rains It Pours" is the famous advertising slogan associated with Morton Salt, emphasizing the free-flowing quality of its salt even in damp conditions.
All labels observed (4)
| Label | Occurrences |
|---|---|
| When It Rains It Pours canonical | 4 |
| "When It Rains It Pours" | 1 |
| When It Rains, It Pours | 1 |
| When it rains, it pours | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T10022208 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: When It Rains It Pours Context triple: [Morton Salt Company, brandSlogan, When It Rains It Pours]
-
A.
It Will Rain
"It Will Rain" is a pop-R&B ballad by Bruno Mars, best known for its emotional lyrics about heartbreak and its inclusion on the soundtrack of "The Twilight Saga: Breaking Dawn – Part 1."
-
B.
Through the Rain
"Through the Rain" is a 2002 inspirational pop and R&B ballad by Mariah Carey about resilience and overcoming adversity.
-
C.
The Rain
The Rain was an early Manchester band that eventually evolved into the globally successful rock group Oasis, featuring Noel Gallagher.
-
D.
The Rain
"The Rain" is a reflective nature poem by W. H. Davies that contrasts the soothing beauty of rainfall with underlying social inequality.
-
E.
Let the Rain
"Let the Rain" is a pop song by Sara Bareilles from her album "Kaleidoscope Heart."
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: When It Rains It Pours Target entity description: "When It Rains It Pours" is the famous advertising slogan associated with Morton Salt, emphasizing the free-flowing quality of its salt even in damp conditions.
-
A.
It Will Rain
"It Will Rain" is a pop-R&B ballad by Bruno Mars, best known for its emotional lyrics about heartbreak and its inclusion on the soundtrack of "The Twilight Saga: Breaking Dawn – Part 1."
-
B.
Through the Rain
"Through the Rain" is a 2002 inspirational pop and R&B ballad by Mariah Carey about resilience and overcoming adversity.
-
C.
The Rain
The Rain was an early Manchester band that eventually evolved into the globally successful rock group Oasis, featuring Noel Gallagher.
-
D.
The Rain
"The Rain" is a reflective nature poem by W. H. Davies that contrasts the soothing beauty of rainfall with underlying social inequality.
-
E.
Let the Rain
"Let the Rain" is a pop song by Sara Bareilles from her album "Kaleidoscope Heart."
- F. None of above. chosen
Statements (40)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| associatedProductCategory |
condiments
ⓘ
seasonings ⓘ |
| associatedWith |
Morton Salt
ⓘ
linked to:
Morton Salt Company
|
| brand | Morton ⓘ |
| brandPositioning | dependable household staple ⓘ |
| category | American advertising slogans ⓘ |
| commercialUse |
packaging slogan on Morton Salt containers
ⓘ
tagline in Morton Salt advertisements ⓘ |
| companyHeadquartersCountry |
United States
ⓘ
linked to:
United States of America
|
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| describesQuality |
free-flowing
ⓘ
pourable in damp conditions ⓘ |
| grammaticalForm | English proverb-like phrase ⓘ |
| hasCulturalImpact | became a common English idiom ⓘ |
| industry | food industry ⓘ |
| language | English ⓘ |
| marketingGoal |
differentiate Morton Salt from competitors
ⓘ
highlight product performance in humidity ⓘ |
| medium |
billboards
ⓘ
magazine ads ⓘ packaging ⓘ print advertising ⓘ |
| metaphorType | rain as adversity ⓘ |
| notableFor |
high brand recognition
ⓘ
long-term use in branding ⓘ |
| productType |
iodized salt
ⓘ
table salt ⓘ |
| semanticField | weather metaphor ⓘ |
| sloganForBrand |
Morton Salt Girl logo
ⓘ
linked to:
Morton Salt Girl
|
| targetProductFeature |
anti-caking properties
ⓘ
moisture resistance ⓘ |
| theme |
consistency
ⓘ
reliability ⓘ |
| usedBy |
Morton Salt
ⓘ
linked to:
Morton Salt Company
|
| usedIn |
brand identity
ⓘ
consumer advertising ⓘ |
| usedSinceCentury | 20th century ⓘ |
| visualAssociation |
girl with umbrella
ⓘ
salt pouring from container ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: When It Rains It Pours Description of subject: "When It Rains It Pours" is the famous advertising slogan associated with Morton Salt, emphasizing the free-flowing quality of its salt even in damp conditions.
Referenced by (7)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: When It Rains It Pours
linked to: When It Rains It Pours