SKIMS

E83327

SKIMS is Kim Kardashian’s shapewear and loungewear brand known for its inclusive sizing, neutral tones, and body-contouring designs.

All labels observed (5)

Label Occurrences
SKIMS canonical 6
Skims 2
SKIMS shapewear brand 1

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf clothing brand
fashion company
shapewear brand
brandOwner Kim Kardashian
coFoundedBy Emma Grede
collaboratedWith Fendi
Team USA
colorPalette neutrals
nude tones
countryOfOrigin United States of America
surface form: United States
designedUniformsFor Team USA Olympics loungewear
focusesOn body positivity marketing
comfort
fit
foundedBy Kim Kardashian
foundedIn Los Angeles
hasCategory direct-to-consumer brand
hasExecutive Jens Grede
hasFounderRole Emma Grede as co-founder
Kim Kardashian as co-founder
hasSizeRange 00–32
XXS–5X
headquartersLocation Los Angeles
industry apparel
fashion
loungewear
shapewear
knownFor body-contouring designs
inclusive sizing
neutral tones
solutionwear shapewear
launchYear 2019
originalName Kimono
productType basics
bodysuits
bras
loungewear
menswear
shapewear
sleepwear
swimwear
underwear
renamedDueTo cultural appropriation backlash
renamedFrom Kimono
salesChannel online store
select retail partners
targetMarket men
plus-size consumers
women
usesMarketingChannel influencer marketing
social media

How these facts were elicited

Referenced by (11)

Full triples — surface form annotated when it differs from this entity's canonical label.

Kardashian family hasBusinessVenture SKIMS
this entity surface form: Skims
Kardashian–Jenner brand hasBusinessSegment SKIMS
this entity surface form: Skims
Jenner business SKIMS
subject surface form: Jenner family
Emma Grede notableWork SKIMS
this entity surface form: SKIMS shapewear brand
Jens Grede coFounderOf SKIMS
Jens Grede notableVenture SKIMS
this entity surface form: SKIMS shapewear line
Jens Grede notableVenture SKIMS
this entity surface form: SKIMS underwear line
Kimono formerNameOf SKIMS
subject surface form: Kimono (shapewear brand)
Kimono successorBrand SKIMS
subject surface form: Kimono (shapewear brand)