Cadbury “Gorilla” commercial
E818756
The Cadbury “Gorilla” commercial is a famous 2007 British TV ad featuring a gorilla passionately drumming to Phil Collins’ “In the Air Tonight” to promote Cadbury Dairy Milk chocolate.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Cadbury “Gorilla” commercial canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T9740197 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Cadbury “Gorilla” commercial Context triple: [Framestore, notableWork, Cadbury “Gorilla” commercial]
-
A.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
B.
1984 Super Bowl commercial
The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
-
C.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
-
D.
Coca-Cola commercial "Hey Kid, Catch!"
The Coca-Cola commercial "Hey Kid, Catch!" is a famous 1979 TV ad featuring NFL star "Mean" Joe Greene, whose heartwarming interaction with a young fan made it one of the most iconic and beloved commercials in advertising history.
-
E.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Cadbury “Gorilla” commercial Target entity description: The Cadbury “Gorilla” commercial is a famous 2007 British TV ad featuring a gorilla passionately drumming to Phil Collins’ “In the Air Tonight” to promote Cadbury Dairy Milk chocolate.
-
A.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
B.
1984 Super Bowl commercial
The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
-
C.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
-
D.
Coca-Cola commercial "Hey Kid, Catch!"
The Coca-Cola commercial "Hey Kid, Catch!" is a famous 1979 TV ad featuring NFL star "Mean" Joe Greene, whose heartwarming interaction with a young fan made it one of the most iconic and beloved commercials in advertising history.
-
E.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
- F. None of above. chosen
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
British television advertisement
ⓘ
advertising campaign ⓘ television commercial ⓘ |
| advertiser | Cadbury Schweppes ⓘ |
| agency | Fallon London ⓘ |
| airedDuring | prime-time TV slots ⓘ |
| airedOn | British television channels ⓘ |
| alsoDistributedOn | online video platforms ⓘ |
| awarded |
Cannes Lions Film Grand Prix
ⓘ
linked to:
Cannes Lions trophy
|
| awardedYear | 2008 ⓘ |
| became | viral video ⓘ |
| brand |
Cadbury
ⓘ
linked to:
Cadbury Schweppes
|
| category | chocolate advertising ⓘ |
| countryOfOrigin | United Kingdom ⓘ |
| creativeDirector | Juan Cabral ⓘ |
| culturalStatus | iconic UK advertisement of the 2000s ⓘ |
| director | Juan Cabral ⓘ |
| distributionChannel | YouTube ⓘ |
| featuredArtist | Phil Collins ⓘ |
| featuredSong |
"In the Air Tonight"
ⓘ
linked to:
In the Air Tonight
|
| featuresActivity | drumming ⓘ |
| featuresCharacter | gorilla ⓘ |
| filmingLocation |
London
ⓘ
linked to:
London, England
|
| firstBroadcastMonth | August 2007 ⓘ |
| firstBroadcastYear | 2007 ⓘ |
| focusesOn | emotional engagement rather than product features ⓘ |
| hasParodies | numerous online parodies and homages ⓘ |
| impactOnBrand |
boosted Cadbury Dairy Milk sales
ⓘ
revitalised Cadbury brand image ⓘ |
| language | English ⓘ |
| launchCampaign |
Cadbury Dairy Milk "Glass and a Half Full" platform
ⓘ
linked to:
Cadbury Dairy Milk
|
| musicReleaseBoost |
increased sales of Phil Collins' "In the Air Tonight"
ⓘ
linked to:
In the Air Tonight
|
| narrativeStyle | music-driven ⓘ |
| notableFor |
minimal on-screen branding
ⓘ
unexpected juxtaposition of gorilla and drumming ⓘ use of classic pop song ⓘ |
| objective | rebuild consumer trust after product recall ⓘ |
| portrayedBy | Garon Michael ⓘ |
| primaryMedium | television ⓘ |
| productAdvertised | Cadbury Dairy Milk ⓘ |
| productionCompany | Blink Productions ⓘ |
| publicReception | highly positive ⓘ |
| receivedAward | multiple advertising industry awards ⓘ |
| runtime | approximately 90 seconds ⓘ |
| taglineUsed | A Glass and a Half Full of Joy ⓘ |
| targetMarket | mass consumer audience ⓘ |
| theme |
anticipation
ⓘ
joy ⓘ |
| usesCostume | gorilla suit ⓘ |
| visualStyle | slow reveal of drumming gorilla ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Cadbury “Gorilla” commercial Description of subject: The Cadbury “Gorilla” commercial is a famous 2007 British TV ad featuring a gorilla passionately drumming to Phil Collins’ “In the Air Tonight” to promote Cadbury Dairy Milk chocolate.
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.