easy family of companies

E790005

The easy family of companies is a group of low-cost, consumer-focused businesses founded around the easyJet brand and united by the distinctive "easy" branding.

All labels observed (2)

Label Occurrences
easy family of companies canonical 1
easyGroup brand family 1

How this entity was disambiguated

Statements (31)

Predicate Object
instanceOf brand family
business group
hasBrandArchitecture umbrella brand
hasBrandController easyGroup
hasBrandingFeature distinctive orange color scheme
simple lowercase "easy" wordmark
hasBrandPositioning no-frills value
hasBrandSloganTheme making things easy and affordable
hasBrandTheme "easy" branding
hasBusinessModel low-cost business model
hasBusinessModelElement separate companies licensing the "easy" brand
hasBusinessStrategy brand extension from easyJet into other sectors
hasCharacteristic consumer-focused
low-cost
hasCoreBrand easyJet
hasFounder Stelios Haji-Ioannou
hasGeographicOrigin United Kingdom
hasIndustry aviation
consumer services
hospitality
travel
hasLegalOwnerOfBrand easyGroup IP Licensing Ltd
linked to: easyGroup
hasNamingConvention brands prefixed with "easy"
hasNotableBrand easyJet
hasOriginBrand easyJet
hasPrimaryMarket Europe
hasSectorFocus consumer services
hasTargetCustomerSegment price-sensitive consumers
includesCompany easyJet
usesMarketingApproach emphasis on simplicity and low price
unified visual identity across companies

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

easyFoodstore brandFamily easyGroup brand family
linked to: easy family of companies
easyMoney associatedWith easy family of companies