Kool-Aid

E750299

Kool-Aid is a popular flavored drink mix best known for its brightly colored powdered beverages and the iconic Kool-Aid Man mascot.

All labels observed (1)

Label Occurrences
Kool-Aid canonical 8

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf beverage mix
drink mix brand
powdered soft drink
advertisingMedium digital media
print advertising
television commercials
associatedWith American popular culture
Kool-Aid Man catchphrase "Oh yeah!"
brandOwner Kraft Heinz
colorCharacteristic bright colors
countryOfOrigin United States
creator Edwin Perkins
culturalMeaning unquestioning obedience or belief (in phrase "drink the Kool-Aid")
developedBy Edwin Perkins
flavorType fruit-flavored
genre non-carbonated soft drink
hasCulturalReference phrase "drink the Kool-Aid"
hasGenre mass-market consumer beverage
hasMascot Kool-Aid Man
hasProductType multi-serve containers
regular sugar-added variants
single-serve packets
sugar-free variants
hasSlogan Oh yeah!
inception 1927
marketedAs soft drink mix
notableFor Kool-Aid Man mascot
brightly colored powdered beverages
originalName Fruit Smack
ownedBy Kraft Heinz
packaging bottles
canisters
sachets
partOf Kraft Heinz beverage portfolio
productForm liquid drink mix
powdered drink mix
ready-to-drink beverage
soldIn Latin America
North America
various international markets
targetAudience children
families
typicalPreparation mixed with water
often sweetened with sugar
usedFor casual refreshments
children's parties
home-prepared soft drinks

How these facts were elicited

Referenced by (8)

Full triples — surface form annotated when it differs from this entity's canonical label.