Got Milk? advertising campaign

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The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.

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Statements (42)

Predicate Object
instanceOf advertising campaign
marketing campaign
advertisingCategory public-interest style commodity advertising
associatedWith American pop culture
countryOfOrigin United States
createdFor California Milk Processor Board
creatorAgency Goodby Silverstein & Partners
culturalImpact pop culture catchphrase
widely parodied slogan
geographicFocus California
goal increase milk sales
promote milk consumption
hasIconicStatus true
industry dairy industry
language English
laterGeographicReach national
launchDate 1993
launchedInDecade 1990s
notableElement celebrity portraits with milk mustaches
notableFeature humorous tone
milk mustache imagery
minimalist style
use of celebrities
primaryMedium internet advertising
outdoor advertising
print advertising
radio advertising
television advertising
productPromoted milk
recognizedAs one of the most famous U.S. ad campaigns
slogan Got Milk?
sloganLength 2 words
sponsorType commodity promotion board
style simple black-and-white text layouts
subjectMatter food and beverage advertising
taglineFormat two-word question
targetAudience families
general consumers
usesHumor true
usesMinimalism true
usesRhetoricalDevice rhetorical question
visualSymbol white milk mustache

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Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Jeff Goodby notableWork Got Milk? advertising campaign
Rich Silverstein notableWork Got Milk? advertising campaign
California Milk Processor Board knownFor Got Milk? advertising campaign
California Milk Processor Board hasNotableCampaign Got Milk? milk mustache ads
linked to: Got Milk? advertising campaign