“When It Rains It Pours” slogan
E684190
“When It Rains It Pours” is a famous advertising slogan associated with Morton Salt, highlighting the brand’s promise that its salt remains free-flowing even in damp weather.
All labels observed (3)
| Label | Occurrences |
|---|---|
| "When It Rains, It Pours" slogan | 2 |
| "When It Rains It Pours" slogan | 1 |
| “When It Rains It Pours” slogan canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T7722954 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: “When It Rains It Pours” slogan Context triple: [Morton International, hasNotableBrandElement, “When It Rains It Pours” slogan]
-
A.
"Rain"
"Rain" is a song by Japanese-American singer-songwriter Mika, known for its catchy pop melody and emotive lyrics.
-
B.
The Rain in Spain
"The Rain in Spain" is a famous musical number from the film *My Fair Lady* that marks Eliza Doolittle’s breakthrough in mastering proper English pronunciation.
-
C.
It's Raining
"It's Raining" is a pop-rock song by Welsh singer Shakin' Stevens, released in the early 1980s and known for its catchy melody and upbeat style.
-
D.
Who'll Stop the Rain
"Who'll Stop the Rain" is a classic rock song by Creedence Clearwater Revival, known for its reflective lyrics and enduring popularity since its release in 1970.
-
E.
Can You Stop the Rain
"Can You Stop the Rain" is a soulful R&B ballad by Peabo Bryson, known for its emotive vocals and themes of heartbreak and longing.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: “When It Rains It Pours” slogan Target entity description: “When It Rains It Pours” is a famous advertising slogan associated with Morton Salt, highlighting the brand’s promise that its salt remains free-flowing even in damp weather.
-
A.
"Rain"
"Rain" is a song by Japanese-American singer-songwriter Mika, known for its catchy pop melody and emotive lyrics.
-
B.
The Rain in Spain
"The Rain in Spain" is a famous musical number from the film *My Fair Lady* that marks Eliza Doolittle’s breakthrough in mastering proper English pronunciation.
-
C.
It's Raining
"It's Raining" is a pop-rock song by Welsh singer Shakin' Stevens, released in the early 1980s and known for its catchy melody and upbeat style.
-
D.
Who'll Stop the Rain
"Who'll Stop the Rain" is a classic rock song by Creedence Clearwater Revival, known for its reflective lyrics and enduring popularity since its release in 1970.
-
E.
Can You Stop the Rain
"Can You Stop the Rain" is a soulful R&B ballad by Peabo Bryson, known for its emotive vocals and themes of heartbreak and longing.
- F. None of above. chosen
Statements (43)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| advertisingTheme |
product performance in moisture
ⓘ
reliability in bad weather ⓘ |
| associatedCharacter | Morton Salt Girl ⓘ |
| associatedWith |
Morton Salt
ⓘ
linked to:
Morton Salt Company
|
| brandElementOf | Morton Salt brand identity ⓘ |
| category |
American advertising slogan
ⓘ
food product slogan ⓘ |
| communicates | consistent pouring quality regardless of humidity ⓘ |
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| featureEmphasized |
anti-caking agents in salt
ⓘ
moisture resistance ⓘ |
| hasCulturalImpact | widely recognized phrase in the United States ⓘ |
| hasReputation | one of the most famous U.S. advertising slogans ⓘ |
| highlightsProperty |
does not clump in damp weather
ⓘ
remains free-flowing in humidity ⓘ |
| industry |
food industry
ⓘ
salt industry ⓘ |
| language | English ⓘ |
| meaning |
Morton Salt pours freely even when it rains
ⓘ
the salt will pour in any weather ⓘ |
| medium |
outdoor advertising
ⓘ
packaging ⓘ print advertising ⓘ |
| notableFor | long-term use in American advertising ⓘ |
| productType | table salt ⓘ |
| promotes | free-flowing salt ⓘ |
| relatesTo |
cooking
ⓘ
kitchen use ⓘ weather ⓘ |
| semanticType |
idiom-based slogan
ⓘ
pun ⓘ |
| sloganFor |
Morton Salt brand
ⓘ
linked to:
Morton Salt Company
Morton Salt table salt ⓘ
linked to:
Morton Salt Company
|
| targetAudience | household consumers ⓘ |
| targetMarket | grocery shoppers ⓘ |
| usedByBrand |
Morton Salt
ⓘ
linked to:
Morton Salt Company
|
| usedFor |
brand differentiation
ⓘ
brand recognition ⓘ communicating product benefit ⓘ |
| usedOn |
Morton Salt advertising campaigns
ⓘ
Morton Salt packaging ⓘ |
| usesWordplayOn | common saying "when it rains, it pours" ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: “When It Rains It Pours” slogan Description of subject: “When It Rains It Pours” is a famous advertising slogan associated with Morton Salt, highlighting the brand’s promise that its salt remains free-flowing even in damp weather.
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: “When It Rains It Pours” slogan
linked to: “When It Rains It Pours” slogan
linked to: “When It Rains It Pours” slogan