LinkExchange

E640000

LinkExchange was an early online advertising network and banner exchange service that became one of the first major dot-com successes before being acquired by Microsoft in 1998.

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Label Occurrences
LinkExchange canonical 2

How this entity was disambiguated

Statements (45)

Predicate Object
instanceOf banner exchange service
dot-com company
online advertising network
acquiredBy Microsoft
acquirerStock Microsoft stock
acquisitionAmount 265000000 USD
acquisitionDate 1998
acquisitionType stock deal
associatedWithEvent dot-com bubble
businessModel banner exchange
online advertising network
coreFeature exchange of banner impressions between member sites
traffic generation for participating websites
countryOfOrigin United States
dissolved early 2000s
employeesCountAtAcquisition approximately 100
fate acquired by Microsoft
foundedBy Ali Partovi
Arash Ferdowsi
Sanjay Madan
Tony Hsieh
foundedInCity San Francisco
foundedInCountry United States
headquartersLocation San Francisco
inception 1996
industry internet
online advertising
notableEmployee Tony Hsieh
notableFor being one of the first major dot-com successes
notableImpact popularized banner exchange models on early web
notableOutcome provided capital for Tony Hsieh’s later ventures
operatedDuringPeriod dot-com boom
operatingArea World Wide Web
parentOrganizationAfterAcquisition Microsoft
productOrService banner ad exchange platform
online advertising services
revenueModel display advertising
selling advertising inventory
status defunct
targetAudience online publishers
small websites
webmasters
technologyDomain web advertising
websiteType ad network
banner exchange

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Tony Hsieh founded LinkExchange
Tony Hsieh coFounded LinkExchange