Insertions into Ideological Circuits: Coca-Cola Project

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Insertions into Ideological Circuits: Coca-Cola Project is a conceptual art work by Cildo Meireles in which he subtly altered and recirculated Coca-Cola bottles to critique consumerism, political power, and systems of mass communication in 1970s Brazil.

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Statements (48)

Predicate Object
instanceOf conceptual artwork
aimsTo circumvent censorship
encourage political awareness
subvert advertising systems
artMovement conceptual art
political art
circulationMode returnable bottle system
countryOfOrigin Brazil
creator Cildo Meireles
critiques Brazilian military regime
mass media
multinational corporations
depicts Coca-Cola brand iconography
documentationForm photographs
textual descriptions
exhibitedAt Museu de Arte Moderna do Rio de Janeiro
Museum of Modern Art, New York
Tate Modern, London
linked to: Tate Modern
genre institutional critique
interventionist art
hasInfluenced Latin American conceptual art
critical practices using commercial products
hasPart Coca-Cola bottles with subversive messages
inception 1970
early 1970s
language Portuguese
locationOfCreation Rio de Janeiro
mainSubject U.S. imperialism
capitalism
consumerism
ideology
mass communication
military dictatorship in Brazil
political power
materialForm installation
multiple
medium glass Coca-Cola bottles
readymade object
silk-screened text
notableWorkOf Cildo Meireles
partOf Insertions into Ideological Circuits series
period Brazilian military dictatorship
relatedTo Insertions into Ideological Circuits: Banknote Project
strategy using existing ideological circuits against themselves
technique printing messages on returnable bottles
recirculation through normal commercial channels
uses Coca-Cola distribution system
commercial circulation networks

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Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Cildo Meireles notableWork Insertions into Ideological Circuits: Coca-Cola Project
Kingdom Come followsThemesOf Coca-Cola culture and branded environments
linked to: Insertions into Ideological Circuits: Coca-Cola Project
Insertions into Ideological Circuits hasPart Insertions into Ideological Circuits: Coca-Cola Project